Chipotle Mexican Grill CMG Business Segments — Marketing
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Where this comes from
Reported directly by Chipotle Mexican Grill in its filing.
Tagged under the XBRL concept us-gaap:MarketingExpense.
The official record: Chipotle Mexican Grill’s 10-Q, filed April 30, 2026, on SEC EDGAR. View the filing →
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Questions, answered.
- What is Chipotle Mexican Grill's business segments — marketing?
- Chipotle Mexican Grill (CMG) reported business segments — marketing of $104.6M in Q1 2026.
- How has Chipotle Mexican Grill's business segments — marketing changed year-over-year?
- Chipotle Mexican Grill's business segments — marketing increased by 21.8% year-over-year, from $85.89M to $104.6M.
- What is the long-term trend for Chipotle Mexican Grill's business segments — marketing?
- Over 3 years (2022 to 2025), Chipotle Mexican Grill's business segments — marketing has grown at a 13.3% compound annual growth rate (CAGR), from $248.32M to $361.36M.
- What does business segments — marketing mean?
- This represents the expenditures allocated to advertising, promotional campaigns, and digital marketing initiatives aimed at driving traffic to U.S. locations. It reflects the company's investment in brand awareness and customer acquisition.