Business Segments · Marketing
Business Segments — Marketing
Chipotle Mexican Grill Business Segments — Marketing increased by 14.8% to $102.84M in Q4 2025 compared to the prior quarter. Year-over-year, this metric grew by 21.1%, from $84.94M to $102.84M. Over 3 years (FY 2022 to FY 2025), Business Segments — Marketing shows an upward trend with a 13.3% CAGR.
Analysis
StatementSegment
CategoryGrowth
SignalContext dependent
VolatilityModerate
First reportedQ1 2022
Last reportedQ4 2025
How to read this metric
An increase is typically intended to drive future revenue growth, though sustained high spending relative to revenue may indicate diminishing returns on marketing investment.
Detailed definition
This represents the expenditures allocated to advertising, promotional campaigns, and digital marketing initiatives aime...
Peer comparison
Standard 'Advertising and Promotion' expense found in most consumer-facing retail and restaurant companies.
Metric ID:
cmg_segment_u_s_marketingHistorical Data
16 periods
| Q1 '22 | Q2 '22 | Q3 '22 | Q4 '22 | Q1 '23 | Q2 '23 | Q3 '23 | Q4 '23 | Q1 '24 | Q2 '24 | Q3 '24 | Q4 '24 | Q1 '25 | Q2 '25 | Q3 '25 | Q4 '25 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Value | $62.08M | $62.08M | $62.08M | $62.08M | $65.34M | $65.34M | $65.34M | $65.34M | $77.08M | $62.76M | $58.27M | $84.94M | $85.89M | $83.04M | $89.59M | $102.84M |
| QoQ Change | — | +0.0% | +0.0% | +0.0% | +5.3% | +0.0% | +0.0% | +0.0% | +18.0% | -18.6% | -7.2% | +45.8% | +1.1% | -3.3% | +7.9% | +14.8% |
| YoY Change | — | — | — | — | +5.3% | +5.3% | +5.3% | +5.3% | +18.0% | -3.9% | -10.8% | +30.0% | +11.4% | +32.3% | +53.7% | +21.1% |
Range$58.27M – $102.84M
CAGR+14.4%
Avg YoY Growth+14.4%
Median YoY Growth+8.3%
Current Streak2 quarters growth
Similar Metrics at Other Companies
Frequently Asked Questions
- What is Chipotle Mexican Grill's business segments — marketing?
- Chipotle Mexican Grill (CMG) reported business segments — marketing of $102.84M in Q4 2025.
- How has Chipotle Mexican Grill's business segments — marketing changed year-over-year?
- Chipotle Mexican Grill's business segments — marketing increased by 21.1% year-over-year, from $84.94M to $102.84M.
- What is the long-term trend for Chipotle Mexican Grill's business segments — marketing?
- Over 3 years (2022 to 2025), Chipotle Mexican Grill's business segments — marketing has grown at a 13.3% compound annual growth rate (CAGR), from $248.32M to $361.36M.
- What does business segments — marketing mean?
- Total spending on advertising and promotional activities for the U.S. market.