Business Segments · Sales & Marketing
U.S. — Sales & Marketing
Flutter Entertainment U.S. — Sales & Marketing decreased by 9.5% to $379.00M in Q1 2026 compared to the prior quarter. Year-over-year, this metric grew by 1.3%, from $374.00M to $379.00M. Over 3 years (FY 2022 to FY 2025), U.S. — Sales & Marketing shows an upward trend with a 4.9% CAGR.
Analysis
StatementSegment
CategoryGrowth
SignalContext dependent
VolatilityModerate
First reportedQ1 2022
Last reportedQ1 2026May 6, 2026
Rolls up toSales & Marketing
How to read this metric
High spending is necessary for growth, but excessive spending relative to revenue growth may indicate diminishing returns on acquisition.
Detailed definition
Expenditures focused on customer acquisition, brand awareness, and promotional incentives such as sign-up bonuses and fr...
Peer comparison
Highly comparable across the industry as a primary metric for evaluating customer acquisition costs (CAC).
Metric ID:
flut_segment_u_s_selling_and_marketing_expenseHistorical Data
17 periods
| Q1 '22 | Q2 '22 | Q3 '22 | Q4 '22 | Q1 '23 | Q2 '23 | Q3 '23 | Q4 '23 | Q1 '24 | Q2 '24 | Q3 '24 | Q4 '24 | Q1 '25 | Q2 '25 | Q3 '25 | Q4 '25 | Q1 '26 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Value | $285.50M | $285.50M | $285.50M | $285.50M | $287.50M | $287.50M | $287.50M | $287.50M | $422.00M | $253.00M | $277.00M | $326.00M | $374.00M | $219.00M | $307.00M | $419.00M | $379.00M |
| QoQ Change | — | +0.0% | +0.0% | +0.0% | +0.7% | +0.0% | +0.0% | +0.0% | +46.8% | -40.0% | +9.5% | +17.7% | +14.7% | -41.4% | +40.2% | +36.5% | -9.5% |
| YoY Change | — | — | — | — | +0.7% | +0.7% | +0.7% | +0.7% | +46.8% | -12.0% | -3.7% | +13.4% | -11.4% | -13.4% | +10.8% | +28.5% | +1.3% |
Range$219.00M – $422.00M
CAGR+7.3%
Avg YoY Growth+4.9%
Median YoY Growth+0.7%
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Frequently Asked Questions
- What is Flutter Entertainment's u.s. — sales & marketing?
- Flutter Entertainment (FLUT) reported u.s. — sales & marketing of $379.00M in Q1 2026.
- How has Flutter Entertainment's u.s. — sales & marketing changed year-over-year?
- Flutter Entertainment's u.s. — sales & marketing increased by 1.3% year-over-year, from $374.00M to $379.00M.
- What is the long-term trend for Flutter Entertainment's u.s. — sales & marketing?
- Over 3 years (2022 to 2025), Flutter Entertainment's u.s. — sales & marketing has grown at a 4.9% compound annual growth rate (CAGR), from $1.14B to $1.32B.
- What does u.s. — sales & marketing mean?
- Costs associated with acquiring and retaining customers through marketing and promotions.