Flutter Entertainment FLUT International — Sales & Marketing
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Where this comes from
Reported directly by Flutter Entertainment in its filing.
Tagged under the XBRL concept us-gaap:SellingAndMarketingExpense.
The official record: Flutter Entertainment’s 10-Q, filed May 6, 2026, on SEC EDGAR. View the filing →
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Questions, answered.
- What is Flutter Entertainment's international — sales & marketing?
- Flutter Entertainment (FLUT) reported international — sales & marketing of $376M in Q1 2026.
- How has Flutter Entertainment's international — sales & marketing changed year-over-year?
- Flutter Entertainment's international — sales & marketing increased by 21.7% year-over-year, from $309M to $376M.
- What is the long-term trend for Flutter Entertainment's international — sales & marketing?
- Over 3 years (2022 to 2025), Flutter Entertainment's international — sales & marketing has grown at a 46.4% compound annual growth rate (CAGR), from $484M to $1.52B.
- What does international — sales & marketing mean?
- Costs incurred for customer acquisition, advertising, and promotional activities within the international segment. This is a primary driver of user growth and brand awareness in competitive international markets.