Business Segments · Sales & Marketing
International — Sales & Marketing
Flutter Entertainment International — Sales & Marketing decreased by 10.9% to $376.00M in Q1 2026 compared to the prior quarter. Year-over-year, this metric grew by 21.7%, from $309.00M to $376.00M. Over 3 years (FY 2022 to FY 2025), International — Sales & Marketing shows an upward trend with a 46.4% CAGR.
Analysis
StatementSegment
CategoryGrowth
SignalContext dependent
VolatilityVolatile
First reportedQ1 2022
Last reportedQ1 2026May 6, 2026
Rolls up toSales & Marketing
How to read this metric
High spending is necessary for growth but must be balanced against customer lifetime value to ensure long-term profitability.
Detailed definition
Costs incurred for customer acquisition, advertising, and promotional activities within the international segment. This...
Peer comparison
Standard marketing spend metric; highly comparable across the online gaming and sports betting industry.
Metric ID:
flut_segment_international_selling_and_marketing_expenseHistorical Data
17 periods
| Q1 '22 | Q2 '22 | Q3 '22 | Q4 '22 | Q1 '23 | Q2 '23 | Q3 '23 | Q4 '23 | Q1 '24 | Q2 '24 | Q3 '24 | Q4 '24 | Q1 '25 | Q2 '25 | Q3 '25 | Q4 '25 | Q1 '26 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Value | $121.00M | $121.00M | $121.00M | $121.00M | $318.00M | $318.00M | $318.00M | $318.00M | $317.00M | $358.00M | $347.00M | $372.00M | $309.00M | $376.00M | $413.00M | $422.00M | $376.00M |
| QoQ Change | — | +0.0% | +0.0% | +0.0% | +162.8% | +0.0% | +0.0% | +0.0% | -0.3% | +12.9% | -3.1% | +7.2% | -16.9% | +21.7% | +9.8% | +2.2% | -10.9% |
| YoY Change | — | — | — | — | +162.8% | +162.8% | +162.8% | +162.8% | -0.3% | +12.6% | +9.1% | +17.0% | -2.5% | +5.0% | +19.0% | +13.4% | +21.7% |
Range$121.00M – $422.00M
CAGR+32.8%
Avg YoY Growth+57.4%
Median YoY Growth+17.0%
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Frequently Asked Questions
- What is Flutter Entertainment's international — sales & marketing?
- Flutter Entertainment (FLUT) reported international — sales & marketing of $376.00M in Q1 2026.
- How has Flutter Entertainment's international — sales & marketing changed year-over-year?
- Flutter Entertainment's international — sales & marketing increased by 21.7% year-over-year, from $309.00M to $376.00M.
- What is the long-term trend for Flutter Entertainment's international — sales & marketing?
- Over 3 years (2022 to 2025), Flutter Entertainment's international — sales & marketing has grown at a 46.4% compound annual growth rate (CAGR), from $484.00M to $1.52B.
- What does international — sales & marketing mean?
- Total spending on marketing and acquiring new customers in international regions.