Booking Holdings Inc.
Booking Holdings is a leading global provider of online travel and related services, connecting consumers with travel service providers through a diverse portfolio of digital brands. The company facilitates reservations for accommodations, flights, rental cars, and restaurant tables while offering integrated payment solutions and travel-related insurance. Its core value proposition centers on the 'Connected Trip' vision, leveraging technology and artificial intelligence to create a seamless, personalized planning and booking experience.
Financials
Based on Q1 2026 filing
Revenue
View metricNet Income
View metricOperating Cash Flow
View metricFree Cash Flow
View metricEPS (Diluted)
View metricBusiness Segments
Merchant Services
primaryTransactions where the company facilitates payments from travelers at the time of booking. This includes travel reservation commissions, transaction net revenues, and payment processing fees.
Booking.com Merchant Accommodations, Booking.com Payments Platform, Travel-related insurance
Individual travelers, Accommodation providers, Airlines
Agency Services
majorTravel-related transactions where the company does not facilitate the payment from the traveler, acting as an intermediary for the service provider.
Booking.com Agency Reservations
Hotels, Vacation rental owners, Individual travelers
Advertising and Other
moderateRevenues generated from referral traffic, advertising placements on travel platforms, and restaurant-specific reservation and management software.
KAYAK Meta-search referrals, OpenTable Restaurant Management Services, OpenTable Reservations, Brand advertising placements
Restaurants, Online Travel Agencies, Airlines, Hotel chains
Segment Financials
Reportable Segment — Marketing expenses
View metricReportable Segment — Sales and other expenses
View metricReportable Segment — Other General Expense
View metricBusiness Overview
Competitive Position
A dominant global leader in online travel reservations with a massive supply network and a multi-brand strategy targeting different travel verticals.
Geographies
Global, North America, Europe, Asia
Customer Segments
B2C Consumers, Small and Medium Businesses, Enterprise Travel Providers
Upstream Dependencies
Cloud infrastructure providers, Generative AI technology partners, Global Distribution Systems (GDS), Payment networks
Downstream Customers
Leisure travelers, Business travelers, Dining consumers
Competitors & Partners
Competitors
Airbnb
ABNB
Competitor in alternative accommodations and vacation rentals
Expedia Group, Inc.
EXPE
Direct competitor in online travel agency and merchant services
Marriott International
MAR
Online travel agency competitor for direct bookings
Alphabet Inc.
GOOGL
Competitor in travel search and meta-search advertising
TripAdvisor
TRIP
Competitor in meta-search and travel reviews
Subsidiaries
Booking.com
Primary global accommodation and travel reservation brand
Priceline
Travel reservation service focused primarily on the North American market
Agoda
Online travel platform with a strong presence in Asia
KAYAK
Meta-search engine for flights, hotels, and rental cars
OpenTable
Provider of online restaurant reservations and management services
Booking Holdings Inc. FAQ
Common questions about Booking Holdings Inc.
Booking Holdings is a leading global provider of online travel and related services, connecting consumers with travel service providers through a diverse portfolio of digital brands. The company facilitates reservations for accommodations, flights, rental cars, and restaurant tables while offering integrated payment solutions and travel-related insurance. Its core value proposition centers on the 'Connected Trip' vision, leveraging technology and artificial intelligence to create a seamless, personalized planning and booking experience.
Booking Holdings Inc. (BKNG) has a market capitalization of $123.73B and trades on NASDAQ.
Booking Holdings Inc. generated $27.7B in trailing twelve-month revenue with net income of $6.2B, representing a net margin of 22.2%, with free cash flow of $9.0B. These figures are based on the Q1 2026 filing.
Booking Holdings Inc.'s key competitors include Airbnb, Expedia Group, Marriott International Class A Common Stock, and others. These companies compete in similar markets and product categories.
Booking Holdings Inc. has approximately 23,600 employees.