Marriott International
Marriott International is a leading global lodging company that operates as a franchisor, manager, and licensor of hotel, residential, and timeshare properties. The company employs an asset-light business model, owning or leasing less than one percent of its global property portfolio while leveraging a diverse brand architecture spanning luxury to midscale tiers. Its core value proposition is centered on its extensive brand portfolio, global scale, and the Marriott Bonvoy loyalty program, which drives significant repeat business and customer engagement.
Financials
Based on Q1 2026 filing
Revenue
View metricNet Income
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View metricFree Cash Flow
View metricEPS (Diluted)
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Franchised and Licensed
primaryThe primary business driver where third-party owners use Marriott brand names and systems. The company earns initial application fees and ongoing royalty fees based on room and food and beverage revenues.
Marriott Hotels, Sheraton, Courtyard, Fairfield, Residence Inn, Marriott Vacations Worldwide, MGM Collection with Marriott Bonvoy
Third-party hotel owners, Real estate developers, Timeshare operators
Company-Operated (Managed)
majorProperties operated by Marriott under long-term management agreements. Revenue is generated through base management fees (percentage of revenue) and incentive management fees (percentage of profits).
The Ritz-Carlton, St. Regis, W Hotels, JW Marriott, Westin, Renaissance Hotels
Institutional hotel investors, Property owners
Residential and Other
moderateLicensing of trademarks for the sale of branded residential real estate and specialized lodging offerings. Includes branding fees from third-party developers and management fees for homeowners' associations.
The Ritz-Carlton Residences, St. Regis Residences, The Ritz-Carlton Yacht Collection, Apartments by Marriott Bonvoy
Residential real estate developers, Homeowners' associations, Luxury travelers
Segment Financials
Franchise fees — Gross fee revenues
View metricBase management fees — Gross fee revenues
View metricIncentive management fees — Gross fee revenues
View metricBusiness Overview
Competitive Position
A dominant global leader in the lodging industry with a significant market share in the U.S. and an extensive development pipeline.
Geographies
United States, Canada, Europe, Middle East, Africa, Greater China, Asia Pacific, Caribbean, Latin America
Customer Segments
Business travelers, Leisure travelers, Luxury consumers, Real estate developers
Upstream Dependencies
Real estate developers, Institutional capital providers, Technology infrastructure providers, Labor supply
Downstream Customers
Individual travelers, Corporate travel departments, Event planners, Residential property buyers
Competitors & Partners
Competitors
Hilton Worldwide
HLT
Global hotel chain competitor
Airbnb
ABNB
Short-term rental platform competitor
Booking Holdings Inc.
BKNG
Online travel agency competitor for direct bookings
Expedia Group, Inc.
EXPE
Online travel agency competitor for direct bookings
Hyatt Hotels
H
Luxury and upscale hotel competitor
Loews
L
Competitor in the luxury and upscale hotel market
Wyndham Hotels & Resorts, Inc.
WH
Select service and midscale competitor
Alphabet Inc.
GOOGL
Search engine and travel meta-search competitor
Similar Companies
Partners
Subsidiaries
Starwood Hotels & Resorts
Acquired entity holding brands like Sheraton and Westin
The Ritz-Carlton Hotel Company
Luxury brand subsidiary
Marriott International FAQ
Common questions about Marriott International
Marriott International is a leading global lodging company that operates as a franchisor, manager, and licensor of hotel, residential, and timeshare properties. The company employs an asset-light business model, owning or leasing less than one percent of its global property portfolio while leveraging a diverse brand architecture spanning luxury to midscale tiers. Its core value proposition is centered on its extensive brand portfolio, global scale, and the Marriott Bonvoy loyalty program, which drives significant repeat business and customer engagement.
Marriott International (MAR) has a market capitalization of $97.3B and trades on NASDAQ.
Marriott International generated $26.6B in trailing twelve-month revenue with net income of $2.6B, representing a net margin of 9.7%, with free cash flow of $2.8B. These figures are based on the Q1 2026 filing.
Marriott International's key competitors include Hilton Worldwide Holdings, Airbnb, Booking Holdings, and others. These companies compete in similar markets and product categories.
Marriott International has approximately 411,000 employees.