Booking Holdings Inc. BKNG Price / sales
Price / sales at other companies
Other financials
Where this comes from
Calculated from Booking Holdings Inc.’s reported figures.
Based on the most recent quarter.
The official record: Booking Holdings Inc.’s 10-Q, filed April 28, 2026, on SEC EDGAR. View the filing →
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Questions, answered.
- What is Booking Holdings Inc.'s price / sales?
- Booking Holdings Inc. (BKNG) reported price / sales of 4.8× in Q1 2026.
- How has Booking Holdings Inc.'s price / sales changed year-over-year?
- Booking Holdings Inc.'s price / sales decreased by 23.3% year-over-year, from 6.3× to 4.8×.
- What is the long-term trend for Booking Holdings Inc.'s price / sales?
- Over 4 years (2021 to 2025), Booking Holdings Inc.'s price / sales has grown at a -14.2% compound annual growth rate (CAGR), from 49× to 26.5×.
- What does price / sales mean?
- How many dollars investors pay for each dollar of the company's annual sales.
- How do you interpret price / sales?
- Useful when earnings are negative or volatile (e.g. early-stage or cyclical firms). Only comparable across companies with similar margins — a sales dollar is worth more at a high-margin business.
- How does price / sales compare across companies?
- Best compared within a margin cohort; a software P/S and a retailer P/S are not directly comparable.