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Price / sales at other companies

Marriott International logo
Marriott InternationalMAR
3.3×+0.7×
Travelzoo logo
TravelzooTZOO
1.3×-0.3×
Expedia Group, Inc. logo
Expedia Group, Inc.EXPE
1.9×+0.3×
TripAdvisor logo
TripAdvisorTRIP
0.7×-0.4×
Airbnb logo
AirbnbABNB
-0.6×
Alphabet Inc. logo
Alphabet Inc.GOOGL

Other financials

Income statement

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Revenue$5.5B+16.2%
Operating income$1.3B+19.7%
Net income$1.1B+225%
EPS (diluted)$1.36+240%

Balance sheet

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Cash & equivalents$16.0B+2.9%
Total debt$18.9B+14.8%
Total equity-$8.7B-42.7%
Total assets$27.7B+1.9%

Cash flow

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Operating cash flow$3.2B-2.1%
CapEx$107.0M-11.6%
Free cash flow$3.1B-1.7%

Valuation

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Market cap$149.47B-15.8%
Enterprise value$152.39B-14.8%
P/E24.3×-12.6×

Profitability

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Gross margin98.1%
Operating margin32.6%+0.1pp
Net margin22.2%-0.4pp
FCF margin32.6%-2.6pp

Returns & leverage

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Return on equity147.8%+136pp
Debt / equity11.8×+9.5×
Current ratio1.1×-0.2×

Where this comes from

Calculated from Booking Holdings Inc.’s reported figures.

Based on the most recent quarter.

The source filing: Booking Holdings Inc.’s 10-Q, filed April 28, 2026. Open the filing →

Filed
Apr 28, 2026, 5:12 PM EDT
Fiscal quarter
Q1 FY2026
Calendar quarter
Q1 2026
Accession
0001075531-26-000025

FAQ

What is Booking Holdings Inc.'s price / sales?
Booking Holdings Inc. (BKNG) reported price / sales of 4.8× in Q1 2026.
How has Booking Holdings Inc.'s price / sales changed year-over-year?
Booking Holdings Inc.'s price / sales decreased by 23.3% year-over-year, from 6.3× to 4.8×.
What is the long-term trend for Booking Holdings Inc.'s price / sales?
Over 5 years (2020 to 2025), Booking Holdings Inc.'s price / sales has grown at a -13.8% compound annual growth rate (CAGR), from 13.5× to 6.4×.
What does price / sales mean?
Market capitalization at the quarter end divided by trailing-twelve-month revenue. The price the market pays for each dollar of sales.

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