Skip to content

Booking Holdings Inc. BKNG Advertising and other revenues — Total revenues

Other product segments

Merchant revenues
$3.7B+26.7%
Agency revenues
$1.53B-2.3%

Similar metrics at other companies

Expedia Group, Inc. logo
EXPEAdvertising and media - EG — Revenue
$174M+20.0%
Expedia Group, Inc. logo
EXPEAdvertising and media — Revenue
$241M+17.6%
Expedia Group, Inc. logo
EXPEOther — Revenue
$387M+16.2%
Expedia Group, Inc. logo
EXPEAdvertisingand Media Services — Revenue (Gross)
$302M
Expedia Group, Inc. logo
EXPEOther Services — Revenue (Gross)
$409M+4.6%
Expedia Group, Inc. logo
EXPEAdvertising and media - trivago — Revenue
$85M+21.4%

Other financials

Income statement

See full
Revenue$5.5B+16.2%
Operating income$1.3B+19.7%
Net income$1.1B+225%
EPS (diluted)$1.36+240%

Balance sheet

See full
Cash & equivalents$16.0B+2.9%
Total debt$18.9B+14.8%
Total equity-$8.7B-42.7%
Total assets$27.7B+2.0%

Cash flow

See full
Operating cash flow$3.2B-2.1%
CapEx$107.0M-11.6%
Free cash flow$3.1B-1.7%

Valuation

See full
Market cap$133.11B-11.8%
Enterprise value$136.03B-10.4%
P/E21.6×-6.1×
P/S4.8×-1.5×

Profitability

See full
Gross margin98.1%
Operating margin32.6%+0.1pp
Net margin22.2%-0.4pp

Returns & leverage

See full
Return on equity147.8%+136pp
Debt / equity11.8×+9.5×
Current ratio1.1×-0.2×

Where this comes from

Reported directly by Booking Holdings Inc. in its filing.

Tagged under the XBRL concept us-gaap:Revenues.

The official record: Booking Holdings Inc.’s 10-Q, filed April 28, 2026, on SEC EDGAR. View the filing →

Ask your AI about Booking Holdings Inc.'s advertising and other revenues — total revenues.

Connect your AI assistant and compare segments, right in your chat.

Connect your AI
Harbor at dusk
Claude

Questions, answered.

What is Booking Holdings Inc.'s advertising and other revenues — total revenues?
Booking Holdings Inc. (BKNG) reported advertising and other revenues — total revenues of $306M in Q1 2026.
How has Booking Holdings Inc.'s advertising and other revenues — total revenues changed year-over-year?
Booking Holdings Inc.'s advertising and other revenues — total revenues increased by 9.3% year-over-year, from $280M to $306M.
What is the long-term trend for Booking Holdings Inc.'s advertising and other revenues — total revenues?
Over 4 years (2021 to 2025), Booking Holdings Inc.'s advertising and other revenues — total revenues has grown at a 18.8% compound annual growth rate (CAGR), from $599M to $1.19B.
What does advertising and other revenues — total revenues mean?
Total revenue earned from advertising, referral traffic, and subscription services provided to travel and restaurant partners.
How do you interpret advertising and other revenues — total revenues?
An increase suggests growing influence in travel media, higher traffic monetization efficiency, or successful expansion of subscription-based B2B services for hospitality providers. A decrease may indicate reduced advertiser demand, lower referral traffic volume, or competitive pressure in the metasearch and restaurant reservation markets.
How does advertising and other revenues — total revenues compare across companies?
Comparable to 'Advertising and Media' or 'Other Services' revenue segments at other online travel agencies or digital marketplace platforms that monetize user intent through non-transactional channels.