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Booking Holdings Inc. BKNG Advertising and other revenues — Total revenues
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Where this comes from
Reported directly by Booking Holdings Inc. in its filing.
Tagged under the XBRL concept us-gaap:Revenues.
The source filing: Booking Holdings Inc.’s 10-Q, filed April 28, 2026.
- Filed
- Apr 28, 2026, 5:12 PM EDT
- Fiscal quarter
- Q1 FY2026
- Calendar quarter
- Q1 2026
- Accession
- 0001075531-26-000025
| Line item | Three Months Ended March 31, 2026 | 2025 |
|---|---|---|
| Merchant revenues | $3,698 | $2,918 |
| Agency revenues | 1,528 | 1,564 |
| Advertising and other revenues | 306 | 280 |
| Total revenues | 5,532 | 4,762 |
| Operating expenses: | ||
| Marketing expenses | 2,068 | 1,777 |
| Sales and other expenses | 804 | 702 |
| Personnel, including stock-based compensation of $141 and $142, respectively | 893 | 693 |
Item 1. Financial Statements
FAQ
- What is Booking Holdings Inc.'s advertising and other revenues — total revenues?
- Booking Holdings Inc. (BKNG) reported advertising and other revenues — total revenues of $306M in Q1 2026.
- How has Booking Holdings Inc.'s advertising and other revenues — total revenues changed year-over-year?
- Booking Holdings Inc.'s advertising and other revenues — total revenues increased by 9.3% year-over-year, from $280M to $306M.
- What is the long-term trend for Booking Holdings Inc.'s advertising and other revenues — total revenues?
- Over 4 years (2021 to 2025), Booking Holdings Inc.'s advertising and other revenues — total revenues has grown at a 18.8% compound annual growth rate (CAGR), from $599M to $1.19B.
- What does advertising and other revenues — total revenues mean?
- This metric represents the total revenue generated from non-transactional travel services, including advertising placements, referral fees, and subscription-based management tools. It captures income streams from travel metasearch platforms and restaurant reservation services that operate independently of the core accommodation booking transaction model. This revenue stream reflects the company's ability to monetize user traffic and provide value-added services to travel and hospitality partners.
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