Advertising revenues and other services — Total revenues
Restaurant Brands International Advertising revenues and other services — Total revenues decreased by 3.6% to $297.00M in Q1 2026 compared to the prior quarter. Year-over-year, this metric grew by 7.2%, from $277.00M to $297.00M. Over 4 years (FY 2021 to FY 2025), Advertising revenues and other services — Total revenues shows an upward trend with a 7.6% CAGR. This decline may warrant attention — for this metric, higher values are generally preferred.
Analysis
How to read this metric
An increase suggests higher system-wide sales or increased franchisee participation in marketing programs, while a decrease may indicate reduced marketing activity or lower franchisee contributions. It reflects the scale and intensity of the company's brand-building efforts across its global footprint.
Detailed definition
This metric represents the total revenue generated by the company's dedicated advertising and marketing services segment...
Peer comparison
Comparable to advertising fund contributions or marketing service fees reported by other large franchised restaurant chains and multi-brand hospitality groups.
qsr_segment_advertising_revenues_and_other_services_total_revenuesHistorical Data
| Q2 '21 | Q3 '21 | Q4 '21 | Q1 '22 | Q2 '22 | Q3 '22 | Q4 '22 | Q1 '23 | Q2 '23 | Q3 '23 | Q4 '23 | Q1 '24 | Q2 '24 | Q3 '24 | Q4 '24 | Q1 '25 | Q2 '25 | Q3 '25 | Q4 '25 | Q1 '26 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Value | $234.00M | $235.00M | $235.00M | $227.00M | $255.00M | $269.00M | $274.00M | $254.00M | $289.00M | $313.00M | $313.00M | $298.00M | $304.00M | $290.00M | $295.00M | $277.00M | $318.00M | $314.00M | $308.00M | $297.00M |
| QoQ Change | — | +0.4% | +0.0% | -3.4% | +12.3% | +5.5% | +1.9% | -7.3% | +13.8% | +8.3% | +0.0% | -4.8% | +2.0% | -4.6% | +1.7% | -6.1% | +14.8% | -1.3% | -1.9% | -3.6% |
| YoY Change | — | — | — | — | +9.0% | +14.5% | +16.6% | +11.9% | +13.3% | +16.4% | +14.2% | +17.3% | +5.2% | -7.3% | -5.8% | -7.0% | +4.6% | +8.3% | +4.4% | +7.2% |
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Frequently Asked Questions
- What is Restaurant Brands International's advertising revenues and other services — total revenues?
- Restaurant Brands International (QSR) reported advertising revenues and other services — total revenues of $297.00M in Q1 2026.
- How has Restaurant Brands International's advertising revenues and other services — total revenues changed year-over-year?
- Restaurant Brands International's advertising revenues and other services — total revenues increased by 7.2% year-over-year, from $277.00M to $297.00M.
- What is the long-term trend for Restaurant Brands International's advertising revenues and other services — total revenues?
- Over 4 years (2021 to 2025), Restaurant Brands International's advertising revenues and other services — total revenues has grown at a 7.6% compound annual growth rate (CAGR), from $909.00M to $1.22B.
- What does advertising revenues and other services — total revenues mean?
- The total income earned by the company from managing and executing advertising and marketing programs for its restaurant brands.