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Wingstop WING Advertising fees and related income — Total Revenue

Other product segments

Royalty revenue, franchise fees and other
$86.84M+8.7%
Royalty revenue
$78.57M—
Advertising fees
$64.54M+4.2%
Company-owned restaurant sales
$34.18M+5.3%
Franchise fees
$8.27M—

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Other financials

Income statement

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Revenue$185.6M+6.4%
Gross profit$160.5M+7.1%
Operating income$54.6M+20.8%
Net income$31.3M+16.9%
EPS (diluted)$1.15+19.8%

Balance sheet

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Cash & equivalents$127.5M-44.1%
Total debt$1.3B+0.3%
Total equity-$773.0M-12.7%
Total assets$658.0M-7.1%

Cash flow

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Operating cash flow$6.9M+5.1%
CapEx$18.2M+26.8%
Free cash flow$43.7M+153%

Valuation

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Market cap$3.18B-66.1%
Enterprise value$4.32B-58.5%
P/E27.3×-27.4×
P/S4.4×-9.6×

Profitability

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Gross margin86.3%+0.5pp
Operating margin27.9%+3.2pp
Net margin16.2%-9.5pp
FCF margin19.7%+4.6pp

Returns & leverage

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Return on equity-16%—
Debt / equity-1.6×—
Current ratio3×-1.4×

Where this comes from

Reported directly by Wingstop in its filing.

Tagged under the XBRL concept us-gaap:Revenues.

The source filing: Wingstop’s 10-Q, filed July 29, 2026.

Filed
Jul 29, 2026, 4:00 PM EDT
Fiscal quarter
Q2 FY2026
Calendar quarter
Q2 2026
Accession
0001628280-26-050580
Line itemThirteen Weeks Ended / June 27, 2026Thirteen Weeks Ended / June 28, 2025Twenty-Six Weeks Ended / June 27, 2026Twenty-Six Weeks Ended / June 28, 2025
Royalty revenue$78,571$72,905$155,372$144,853
Franchise fees and other8,2736,98418,94213,811
Royalty revenue, franchise fees and other86,84479,889174,314158,664
Advertising fees and related income64,53661,962127,805124,234
Company-owned restaurant sales34,18432,47867,17062,525
Total revenue185,564174,329369,289345,423

Item 1. Financial Statements

FAQ

What is Wingstop's advertising fees and related income — total revenue?
Wingstop (WING) reported advertising fees and related income — total revenue of $64.54M in Q2 2026.
How has Wingstop's advertising fees and related income — total revenue changed year-over-year?
Wingstop's advertising fees and related income — total revenue increased by 4.2% year-over-year, from $61.96M to $64.54M.
What does advertising fees and related income — total revenue mean?
This metric represents the total revenue generated from mandatory advertising contributions collected from franchisees to fund national and regional marketing initiatives. It reflects the scale of the brand's marketing ecosystem and the company's ability to leverage system-wide sales to drive consumer awareness. This revenue stream is typically restricted for use in advertising and promotional activities to support brand growth.

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