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Wingstop WING Advertising fees and related income — Total Revenue

Other product segments

Royalty revenue, franchise fees and other
$87.47M+11.0%
Royalty revenue
$71.95M—
Advertising fees
$63.27M+1.6%
Company-owned restaurant sales
$32.99M+9.8%
Franchise fees
$1.4M—

Similar metrics at other companies

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$297M+7.2%
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EATAdvertising contributions from franchisees
$1.63M+8.3%
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$20.61M+15.3%
Yum! Brands logo
YUMFranchise contributions for advertising and other services — Revenue
$418M+5.8%
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$368M-5.2%
Take-Two Interactive Software logo
TTWOAdvertising — Total net revenue
$111.4M+2.5%

Other financials

Income statement

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Revenue$183.7M+7.4%
Gross profit$159.0M+7.3%
Operating income$50.4M+31.7%
Net income$29.9M-67.6%
EPS (diluted)$1.08-66.7%

Balance sheet

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Cash & equivalents$128.8M-48.8%
Total debt$1.3B+0.2%
Total equity-$799.2M-11.8%
Total assets$648.9M-6.9%

Cash flow

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Operating cash flow$61.4M+143%
CapEx$17.7M+121%
Free cash flow$43.7M+153%

Valuation

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Market cap$4.41B-34.1%
Enterprise value$5.55B-27.8%
P/E39.4×+0.5×
P/S6.2×-4.1×

Profitability

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Gross margin86.2%+0.5pp
Operating margin27%+2.2pp
Net margin15.8%-10.7pp
FCF margin19.7%+4.6pp

Returns & leverage

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Return on equity-14.8%—
Debt / equity-1.6×—
Current ratio2.2×-1.3×

Where this comes from

Reported directly by Wingstop in its filing.

Tagged under the XBRL concept us-gaap:Revenues.

The official record: Wingstop’s 10-Q, filed April 29, 2026, on SEC EDGAR. View the filing →

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Questions, answered.

What is Wingstop's advertising fees and related income — total revenue?
Wingstop (WING) reported advertising fees and related income — total revenue of $63.27M in Q1 2026.
How has Wingstop's advertising fees and related income — total revenue changed year-over-year?
Wingstop's advertising fees and related income — total revenue increased by 1.6% year-over-year, from $62.27M to $63.27M.
What does advertising fees and related income — total revenue mean?
This metric represents the total revenue generated from mandatory advertising contributions collected from franchisees to fund national and regional marketing initiatives. It reflects the scale of the brand's marketing ecosystem and the company's ability to leverage system-wide sales to drive consumer awareness. This revenue stream is typically restricted for use in advertising and promotional activities to support brand growth.