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Wingstop WING Advertising fees — Total Revenue

Other product segments

Royalty revenue, franchise fees and other
$87.47M+11.0%
Royalty revenue
$71.95M—
Advertising fees and related income
$62.27M—
Company-owned restaurant sales
$32.99M+9.8%
Franchise fees
$1.4M—

Similar metrics at other companies

Restaurant Brands International logo
QSRAdvertising revenues and other services — Total revenues
$297M+7.2%
EAT
EATAdvertising contributions from franchisees
$1.63M+8.3%
Duolingo logo
DUOLAdvertising — Total revenues
$20.61M+15.3%
Versant Media Group, Inc. logo
VSNTAdvertising — Revenue
$368M-5.2%
Yum! Brands logo
YUMFranchise contributions for advertising and other services — Revenue
$418M+5.8%
Roku, Inc. logo
ROKUAdvertising — Total net revenue
$612.71M+26.9%

Other financials

Income statement

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Revenue$183.7M+7.4%
Gross profit$159.0M+7.3%
Operating income$50.4M+31.7%
Net income$29.9M-67.6%
EPS (diluted)$1.08-66.7%

Balance sheet

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Cash & equivalents$128.8M-48.8%
Total debt$1.3B+0.2%
Total equity-$799.2M-11.8%
Total assets$648.9M-6.9%

Cash flow

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Operating cash flow$61.4M+143%
CapEx$17.7M+121%
Free cash flow$43.7M+153%

Valuation

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Market cap$4.41B-34.1%
Enterprise value$5.55B-27.8%
P/E39.4×+0.5×
P/S6.2×-4.1×

Profitability

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Gross margin86.2%+0.5pp
Operating margin27%+2.2pp
Net margin15.8%-10.7pp
FCF margin19.7%+4.6pp

Returns & leverage

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Return on equity-14.8%—
Debt / equity-1.6×—
Current ratio2.2×-1.3×

Where this comes from

Reported directly by Wingstop in its filing.

Tagged under the XBRL concept us-gaap:Revenues.

The official record: Wingstop’s 10-Q, filed April 29, 2026, on SEC EDGAR. View the filing →

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Questions, answered.

What is Wingstop's advertising fees — total revenue?
Wingstop (WING) reported advertising fees — total revenue of $63.27M in Q1 2026.
How has Wingstop's advertising fees — total revenue changed year-over-year?
Wingstop's advertising fees — total revenue increased by 1.6% year-over-year, from $62.27M to $63.27M.
What is the long-term trend for Wingstop's advertising fees — total revenue?
Over 4 years (2021 to 2025), Wingstop's advertising fees — total revenue has grown at a 32.0% compound annual growth rate (CAGR), from $81.53M to $247.62M.
What does advertising fees — total revenue mean?
This metric represents the total gross revenue generated from mandatory advertising contributions collected from franchisees. These funds are typically pooled to support national and regional marketing campaigns, brand awareness, and promotional activities. It serves as a key indicator of the scale of the brand's marketing ecosystem and the growth of the underlying franchise base.