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Wingstop WING Advertising fees — Total Revenue

Other product segments

Royalty revenue, franchise fees and other
$86.84M+8.7%
Royalty revenue
$78.57M—
Advertising fees and related income
$64.54M—
Company-owned restaurant sales
$34.18M+5.3%
Franchise fees
$8.27M—

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$1.4B+12.1%

Other financials

Income statement

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Revenue$185.6M+6.4%
Gross profit$160.5M+7.1%
Operating income$54.6M+20.8%
Net income$31.3M+16.9%
EPS (diluted)$1.15+19.8%

Balance sheet

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Cash & equivalents$127.5M-44.1%
Total debt$1.3B+0.3%
Total equity-$773.0M-12.7%
Total assets$658.0M-7.1%

Cash flow

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Operating cash flow$6.9M+5.1%
CapEx$18.2M+26.8%
Free cash flow$43.7M+153%

Valuation

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Market cap$3.18B-66.1%
Enterprise value$4.32B-58.5%
P/E27.3×-27.4×
P/S4.4×-9.6×

Profitability

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Gross margin86.3%+0.5pp
Operating margin27.9%+3.2pp
Net margin16.2%-9.5pp
FCF margin19.7%+4.6pp

Returns & leverage

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Return on equity-16%—
Debt / equity-1.6×—
Current ratio3×-1.4×

Where this comes from

Reported directly by Wingstop in its filing.

Tagged under the XBRL concept us-gaap:Revenues.

The source filing: Wingstop’s 10-Q, filed July 29, 2026.

Filed
Jul 29, 2026, 4:00 PM EDT
Fiscal quarter
Q2 FY2026
Calendar quarter
Q2 2026
Accession
0001628280-26-050580
Line itemThirteen Weeks Ended / June 27,2026Thirteen Weeks Ended / June 28,2025Twenty-Six Weeks Ended / June 27,2026Twenty-Six Weeks Ended / June 28,2025
Revenue:
Royalty revenue, franchise fees and other$86,844$79,889$174,314$158,664
Advertising fees64,53661,962127,805124,234
Company-owned restaurant sales34,18432,47867,17062,525
Total revenue185,564174,329369,289345,423
Costs and expenses:
Cost of sales (1)25,06824,40549,78447,240
Advertising expenses68,41765,533135,728131,328

Item 1. Financial Statements

FAQ

What is Wingstop's advertising fees — total revenue?
Wingstop (WING) reported advertising fees — total revenue of $64.54M in Q2 2026.
How has Wingstop's advertising fees — total revenue changed year-over-year?
Wingstop's advertising fees — total revenue increased by 4.2% year-over-year, from $61.96M to $64.54M.
What is the long-term trend for Wingstop's advertising fees — total revenue?
Over 4 years (2021 to 2025), Wingstop's advertising fees — total revenue has grown at a 32.0% compound annual growth rate (CAGR), from $81.53M to $247.62M.
What does advertising fees — total revenue mean?
This metric represents the total gross revenue generated from mandatory advertising contributions collected from franchisees. These funds are typically pooled to support national and regional marketing campaigns, brand awareness, and promotional activities. It serves as a key indicator of the scale of the brand's marketing ecosystem and the growth of the underlying franchise base.

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