CS — Marketing
Business Segments · MarketingAmerican Express CS — Marketing remained flat by 0.0% to $332.75M in Q4 2025 compared to the prior quarter. Year-over-year, this metric grew by 0.9%, from $329.75M to $332.75M. Over 3 years (FY 2022 to FY 2025), CS — Marketing shows an upward trend with a 5.9% CAGR.
Analysis
StatementSegment
CategoryGrowth
SignalContext dependent
VolatilityModerate
First reportedQ1 2022
Last reportedQ4 2025
How to read this metric
An increase suggests a focus on growth and market expansion, whereas a decrease may signal a shift toward margin preservation or reduced growth expectations.
Detailed definition
This captures the direct expenditures on advertising, brand promotion, and marketing campaigns specifically targeted at...
Peer comparison
Comparable to 'Marketing and Advertising Expense' across the financial services and fintech sectors.
Metric ID:
axp_segment_cs_marketingHistorical Data
4 years
| FY'22 | FY'23 | FY'24 | FY'25 | |
|---|---|---|---|---|
| Value | $1.12B | $1.09B | $1.32B | $1.33B |
| YoY Change | — | -2.9% | +21.0% | +0.9% |
Range$1.09B – $1.33B
CAGR+5.9%
Avg YoY Growth+6.4%
Median YoY Growth+0.9%
Current Streak2 years growth
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Frequently Asked Questions
- What is American Express's cs — marketing?
- American Express (AXP) reported cs — marketing of $332.75M in Q4 2025.
- How has American Express's cs — marketing changed year-over-year?
- American Express's cs — marketing increased by 0.9% year-over-year, from $329.75M to $332.75M.
- What is the long-term trend for American Express's cs — marketing?
- Over 3 years (2022 to 2025), American Express's cs — marketing has grown at a 5.9% compound annual growth rate (CAGR), from $1.12B to $1.33B.
- What does cs — marketing mean?
- The amount spent on advertising and promotional activities to attract commercial clients.