What is American Express's CS — marketing?

American Express (AXP) reported CS — marketing of $379M in Q2 2026.

How has American Express's CS — marketing changed year-over-year?

American Express's CS — marketing increased by 14.5% year-over-year, from $331M to $379M.

What is the long-term trend for American Express's CS — marketing?

Over 3 years (2022 to 2025), American Express's CS — marketing has grown at a 5.9% compound annual growth rate (CAGR), from $1.12B to $1.33B.

What does CS — marketing mean?

This captures the direct expenditures on advertising, brand promotion, and marketing campaigns specifically targeted at the commercial services segment. It reflects the company's investment in growing its commercial client base and market share.

American Express (AXP) CS — Marketing

Screener

Other segment segments

USCS

$813M+1.6%

ICS

$352M+9.3%

GMNS

$100M+4.2%

Similar metrics at other companies

CMGU.S. — Marketing

$104.6M+21.8%

BKNGReportable Segment — Marketing expenses

$2.07B+16.4%

FITBCommercial Banking — Marketing expense

$1M0.0%

FITBWealth And Asset Management — Marketing expense

$0—

FITBConsumer and Small Business Banking — Marketing expense

$33M+73.7%

CRCLMarketing

$8.66M+9.4%

Other financials

Income statement

See full

Revenue$19.6B+10.0%

Net income$3.1B+7.8%

EPS (diluted)$4.53+11.0%

Balance sheet

See full

Cash & equivalents$45.2B-21.9%

Total debt$59.0B-1.1%

Total equity$34.3B+6.1%

Total assets$308.20B+4.3%

Cash flow

See full

Operating cash flow$5.4B+23.1%

CapEx$898.0M+45.1%

Free cash flow$4.5B+19.4%

Valuation

See full

Market cap$235.68B+14.6%

Enterprise value$249.48B+20.3%

P/E20.6×+0.3×

P/S3.1×+0.1×

Profitability

See full

Net margin15.1%+0.3pp

FCF margin19.8%—

Returns & leverage

See full

Return on equity34.4%+1.6pp

Debt / equity1.7×-0.1×

Where this comes from

Reported directly by American Express in its filing.

Tagged under the XBRL concept us-gaap:MarketingExpense.

The source filing: American Express’s 10-Q, filed July 24, 2026.

Filed: Jul 24, 2026, 12:00 PM EDT
Fiscal quarter: Q2 FY2026
Calendar quarter: Q2 2026
Accession: 0000004962-26-000322

Three Months Ended June 30, 2026(Millions)	USCS	CS	ICS	GMNS	Total Reportable Operating Segments	Corporate & Other (a)	Consolidated
Total revenues net of interest expense after provisions for credit losses	9,025	4,149	3,396	2,086	18,656	(104)	18,553
Expenses
Card Member rewards, business development and Card Member services (c)	4,745	1,994	1,683	328	8,750	5	8,755
Marketing	813	379	352	100	1,644	7	1,650
Salaries and employee benefits and other operating expenses	1,403	806	884	530	3,623	453	4,077
Total expenses	6,961	3,179	2,919	958	14,017	465	14,482
Pretax income (loss)	$2,065	$970	$477	$1,128	$4,640	$(569)	$4,071
Total assets	$123,404	$65,567	$52,291	$19,401	$260,663	$47,540	$308,203

ITEM 1. FINANCIAL STATEMENTS

FAQ

What is American Express's CS — marketing?: American Express (AXP) reported CS — marketing of $379M in Q2 2026.
How has American Express's CS — marketing changed year-over-year?: American Express's CS — marketing increased by 14.5% year-over-year, from $331M to $379M.
What is the long-term trend for American Express's CS — marketing?: Over 3 years (2022 to 2025), American Express's CS — marketing has grown at a 5.9% compound annual growth rate (CAGR), from $1.12B to $1.33B.
What does CS — marketing mean?: This captures the direct expenditures on advertising, brand promotion, and marketing campaigns specifically targeted at the commercial services segment. It reflects the company's investment in growing its commercial client base and market share.