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American Express AXP USCS — Marketing
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Where this comes from
Reported directly by American Express in its filing.
Tagged under the XBRL concept us-gaap:MarketingExpense.
The source filing: American Express’s 10-Q, filed July 24, 2026.
- Filed
- Jul 24, 2026, 12:00 PM EDT
- Fiscal quarter
- Q2 FY2026
- Calendar quarter
- Q2 2026
- Accession
- 0000004962-26-000322
| Three Months Ended June 30, 2026(Millions) | USCS | CS | ICS | GMNS | Total Reportable Operating Segments | Corporate & Other (a) | Consolidated |
|---|---|---|---|---|---|---|---|
| Total revenues net of interest expense after provisions for credit losses | 9,025 | 4,149 | 3,396 | 2,086 | 18,656 | (104) | 18,553 |
| Expenses | |||||||
| Card Member rewards, business development and Card Member services (c) | 4,745 | 1,994 | 1,683 | 328 | 8,750 | 5 | 8,755 |
| Marketing | 813 | 379 | 352 | 100 | 1,644 | 7 | 1,650 |
| Salaries and employee benefits and other operating expenses | 1,403 | 806 | 884 | 530 | 3,623 | 453 | 4,077 |
| Total expenses | 6,961 | 3,179 | 2,919 | 958 | 14,017 | 465 | 14,482 |
| Pretax income (loss) | $2,065 | $970 | $477 | $1,128 | $4,640 | $(569) | $4,071 |
| Total assets | $123,404 | $65,567 | $52,291 | $19,401 | $260,663 | $47,540 | $308,203 |
ITEM 1. FINANCIAL STATEMENTS
FAQ
- What is American Express's USCS — marketing?
- American Express (AXP) reported USCS — marketing of $813M in Q2 2026.
- How has American Express's USCS — marketing changed year-over-year?
- American Express's USCS — marketing increased by 1.6% year-over-year, from $800M to $813M.
- What is the long-term trend for American Express's USCS — marketing?
- Over 3 years (2022 to 2025), American Express's USCS — marketing has grown at a 5.1% compound annual growth rate (CAGR), from $2.74B to $3.19B.
- What does USCS — marketing mean?
- This represents the expenditures dedicated to advertising, brand promotion, and customer acquisition campaigns specifically for the consumer segment. It reflects the company's strategic investment in growing its market share and brand visibility.
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