Other
Marketing
CRCL Marketing decreased by 20.5% to $6.62M in Q1 2026 compared to the prior quarter. Year-over-year, this metric grew by 71.4%, from $3.86M to $6.62M.
Analysis
StatementIncome Statement
SectionOther
CategoryGrowth
SignalContext dependent
VolatilityModerate
First reportedQ1 2023
Last reportedQ1 2026May 11, 2026
How to read this metric
Higher spending typically signals an aggressive growth or retention strategy, while lower spending may indicate a focus on margin preservation.
Detailed definition
This metric measures the total investment in advertising, brand promotion, and customer acquisition campaigns. It is a k...
Peer comparison
Highly variable based on the competitive environment and the bank's specific growth objectives.
Metric ID:
other_marketing_expenseHistorical Data
11 periods
| Q1 '23 | Q2 '23 | Q3 '23 | Q4 '23 | Q2 '24 | Q3 '24 | Q1 '25 | Q2 '25 | Q3 '25 | Q4 '25 | Q1 '26 | |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Value | $9.14M | $9.14M | $9.14M | $9.14M | $5.64M | $4.38M | $3.86M | $7.91M | $5.62M | $8.33M | $6.62M |
| QoQ Change | — | +0.0% | +0.0% | +0.0% | -38.3% | -22.3% | -11.9% | +104.9% | -28.9% | +48.1% | -20.5% |
| YoY Change | — | — | — | — | -38.3% | -52.0% | — | +40.3% | +28.3% | — | +71.4% |
Range$3.86M – $9.14M
CAGR-12.1%
Avg YoY Growth+9.9%
Median YoY Growth+28.3%
Marketing at Other Companies
Frequently Asked Questions
- What is CRCL's marketing?
- CRCL (CRCL) reported marketing of $6.62M in Q1 2026.
- How has CRCL's marketing changed year-over-year?
- CRCL's marketing increased by 71.4% year-over-year, from $3.86M to $6.62M.
- What does marketing mean?
- The total amount spent on advertising and customer acquisition efforts.