Other
Marketing
Robinhood Markets, Inc. Marketing increased by 15.1% to $107.00M in Q1 2026 compared to the prior quarter. Year-over-year, this metric grew by 1.9%, from $105.00M to $107.00M. Over 4 years (FY 2021 to FY 2025), Marketing shows an upward trend with a 5.3% CAGR.
Analysis
StatementIncome Statement
SectionOther
CategoryGrowth
SignalContext dependent
VolatilityModerate
First reportedQ1 2019
Last reportedQ1 2026Apr 29, 2026
How to read this metric
Higher spending typically signals an aggressive growth or retention strategy, while lower spending may indicate a focus on margin preservation.
Detailed definition
This metric measures the total investment in advertising, brand promotion, and customer acquisition campaigns. It is a k...
Peer comparison
Highly variable based on the competitive environment and the bank's specific growth objectives.
Metric ID:
other_marketing_expenseHistorical Data
20 periods
| Q2 '21 | Q3 '21 | Q4 '21 | Q1 '22 | Q2 '22 | Q3 '22 | Q4 '22 | Q1 '23 | Q2 '23 | Q3 '23 | Q4 '23 | Q1 '24 | Q2 '24 | Q3 '24 | Q4 '24 | Q1 '25 | Q2 '25 | Q3 '25 | Q4 '25 | Q1 '26 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Value | $94.00M | $87.00M | $42.00M | $32.00M | $23.00M | $19.00M | $29.00M | $26.00M | $25.00M | $28.00M | $43.00M | $67.00M | $64.00M | $59.00M | $82.00M | $105.00M | $99.00M | $102.00M | $93.00M | $107.00M |
| QoQ Change | — | -7.4% | -51.7% | -23.8% | -28.1% | -17.4% | +52.6% | -10.3% | -3.8% | +12.0% | +53.6% | +55.8% | -4.5% | -7.8% | +39.0% | +28.0% | -5.7% | +3.0% | -8.8% | +15.1% |
| YoY Change | — | — | — | — | -75.5% | -78.2% | -31.0% | -18.8% | +8.7% | +47.4% | +48.3% | +157.7% | +156.0% | +110.7% | +90.7% | +56.7% | +54.7% | +72.9% | +13.4% | +1.9% |
Range$19.00M – $107.00M
CAGR+2.8%
Avg YoY Growth+38.5%
Median YoY Growth+47.8%
Marketing at Other Companies
Frequently Asked Questions
- What is Robinhood Markets, Inc.'s marketing?
- Robinhood Markets, Inc. (HOOD) reported marketing of $107.00M in Q1 2026.
- How has Robinhood Markets, Inc.'s marketing changed year-over-year?
- Robinhood Markets, Inc.'s marketing increased by 1.9% year-over-year, from $105.00M to $107.00M.
- What is the long-term trend for Robinhood Markets, Inc.'s marketing?
- Over 4 years (2021 to 2025), Robinhood Markets, Inc.'s marketing has grown at a 5.3% compound annual growth rate (CAGR), from $325.00M to $399.00M.
- What does marketing mean?
- The total amount spent on advertising and customer acquisition efforts.