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Bread Financial Holdings BFH Sales & Marketing
Sales & Marketing at other companies
Other financials
Where this comes from
Reported directly by Bread Financial Holdings in its filing.
Tagged under the XBRL concept us-gaap:MarketingExpense.
The source filing: Bread Financial Holdings’s 10-Q, filed July 28, 2026.
- Filed
- Jul 27, 2026, 8:00 PM EDT
- Fiscal quarter
- Q2 FY2026
- Calendar quarter
- Q2 2026
- Accession
- 0001101215-26-000074
| Line item | Three Months Ended June 30, 2026 | Three Months Ended June 30, 2025 | Six Months Ended June 30, 2026 | Six Months Ended June 30, 2025 |
|---|---|---|---|---|
| Employee compensation and benefits | 225 | 212 | 445 | 426 |
| Card and processing expenses | 81 | 81 | 161 | 163 |
| Information processing and communication | 80 | 77 | 156 | 158 |
| Marketing expenses | 36 | 34 | 71 | 68 |
| Depreciation and amortization | 19 | 20 | 37 | 42 |
| Other | 42 | 57 | 85 | 101 |
| Total non-interest expenses | 483 | 481 | 955 | 958 |
| Income from continuing operations before income taxes | 197 | 174 | 439 | 371 |
Item 1. Financial Statements (unaudited)
FAQ
- What is Bread Financial Holdings's sales & marketing?
- Bread Financial Holdings (BFH) reported sales & marketing of $36M in Q2 2026.
- How has Bread Financial Holdings's sales & marketing changed year-over-year?
- Bread Financial Holdings's sales & marketing increased by 5.9% year-over-year, from $34M to $36M.
- What is the long-term trend for Bread Financial Holdings's sales & marketing?
- Over 4 years (2021 to 2025), Bread Financial Holdings's sales & marketing has grown at a -1.3% compound annual growth rate (CAGR), from $159M to $151M.
- What does sales & marketing mean?
- Costs of selling products and services including sales force compensation, commissions, marketing campaigns, trade shows, and customer acquisition expenses.
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