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Capital One Financial COF Sales & Marketing
Sales & Marketing at other companies
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Where this comes from
Reported directly by Capital One Financial in its filing.
Tagged under the XBRL concept us-gaap:MarketingExpense.
The source filing: Capital One Financial’s 10-Q, filed July 28, 2026.
- Filed
- Jul 28, 2026, 5:08 PM EDT
- Fiscal quarter
- Q2 FY2026
- Calendar quarter
- Q2 2026
- Accession
- 0000927628-26-000089
| (Dollars in millions, except per share-related data) | Three Months Ended June 30, 2026 | Three Months Ended June 30, 2025 | Six Months Ended June 30, 2026 | Six Months Ended June 30, 2025 |
|---|---|---|---|---|
| Non-interest expense: | ||||
| Salaries and associate benefits | 3,769 | 2,999 | 7,440 | 5,545 |
| Occupancy and equipment | 969 | 737 | 1,836 | 1,352 |
| Marketing | 1,661 | 1,345 | 3,158 | 2,547 |
| Professional services | 667 | 653 | 1,252 | 1,090 |
| Communications and data processing | 489 | 413 | 985 | 812 |
| Amortization of intangibles | 507 | 271 | 999 | 287 |
| Other | 981 | 573 | 1,837 | 1,260 |
Item 1. Financial Statements
FAQ
- What is Capital One Financial's sales & marketing?
- Capital One Financial (COF) reported sales & marketing of $1.66B in Q2 2026.
- How has Capital One Financial's sales & marketing changed year-over-year?
- Capital One Financial's sales & marketing increased by 23.5% year-over-year, from $1.35B to $1.66B.
- What is the long-term trend for Capital One Financial's sales & marketing?
- Over 4 years (2021 to 2025), Capital One Financial's sales & marketing has grown at a 19.6% compound annual growth rate (CAGR), from $2.87B to $5.88B.
- What does sales & marketing mean?
- Costs of selling products and services including sales force compensation, commissions, marketing campaigns, trade shows, and customer acquisition expenses.
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