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Ally Financial ALLY Sales & Marketing

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Other financials

Income statement

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Revenue$2.1B+36.4%
Net income$367.0M+4.3%
EPS (diluted)$0.93+213%

Balance sheet

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Cash & equivalents$11.2B-1.6%
Total debt$22.8B+26.9%
Total equity$15.6B+9.7%
Total assets$197.27B+2.0%

Cash flow

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Operating cash flow$1.4B+45.9%
CapEx-
Free cash flow$1.1B-2.9%

Valuation

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Market cap$13.61B+18.8%
Enterprise value$25.14B+33.3%
P/E9.7×-16.8×

Profitability

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Net margin16.5%+12.6pp
FCF margin55.3%

Returns & leverage

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Return on equity9.4%+7.2pp
Debt / equity1.5×+0.2×

Where this comes from

Reported directly by Ally Financial in its filing.

Tagged under the XBRL concept us-gaap:MarketingAndAdvertisingExpense.

The source filing: Ally Financial’s 10-Q, filed May 5, 2026.

Filed
May 5, 2026, 5:21 PM EDT
Fiscal quarter
Q1 FY2026
Calendar quarter
Q1 2026
Accession
0000040729-26-000009
($ in millions)Three months ended March 31, 2026Three months ended March 31, 2025
Insurance commissions$152$161
Technology and communications101103
Advertising and marketing6061
Property and equipment depreciation5963
Lease and loan administration4546
Regulatory and licensing fees3644
Professional services3531
Vehicle remarketing and repossession3433

Item 1. Financial Statements

FAQ

What is Ally Financial's sales & marketing?
Ally Financial (ALLY) reported sales & marketing of $60M in Q1 2026.
How has Ally Financial's sales & marketing changed year-over-year?
Ally Financial's sales & marketing decreased by 1.6% year-over-year, from $61M to $60M.
What does sales & marketing mean?
Costs of selling products and services including sales force compensation, commissions, marketing campaigns, trade shows, and customer acquisition expenses.

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