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ChoiceOne Financial COFS Sales & Marketing

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——

Other financials

Income statement

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Revenue$42.5M+35.9%
Net income$13.7M+199%
EPS (diluted)$0.91+171%

Balance sheet

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Cash & equivalents$84.2M-39.6%
Total debt$2.9M+360%
Total equity$470.0M+10.1%
Total assets$4.4B+2.1%

Cash flow

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Operating cash flow-$177.0K+98.1%
CapEx$1.5M+82.5%
Free cash flow-$1.7M+83.4%

Valuation

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Market cap$490.73M+17.4%
P/E8.8×-49.4×
P/S2.8×-1.2×

Profitability

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Net margin32.3%+25.3pp
FCF margin19.5%—

Returns & leverage

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Return on equity12.4%+10.2pp
Debt / equity0×0.0×

Where this comes from

Reported directly by ChoiceOne Financial in its filing.

Tagged under the XBRL concept us-gaap:MarketingAndAdvertisingExpense.

The official record: ChoiceOne Financial’s 10-Q, filed May 11, 2026, on SEC EDGAR. View the filing →

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Questions, answered.

What is ChoiceOne Financial's sales & marketing?
ChoiceOne Financial (COFS) reported sales & marketing of $264K in Q1 2026.
How has ChoiceOne Financial's sales & marketing changed year-over-year?
ChoiceOne Financial's sales & marketing increased by 3.1% year-over-year, from $256K to $264K.
What is the long-term trend for ChoiceOne Financial's sales & marketing?
Over 4 years (2021 to 2025), ChoiceOne Financial's sales & marketing has grown at a 3.7% compound annual growth rate (CAGR), from $848K to $981K.
What does sales & marketing mean?
Costs of selling products and services including sales force compensation, commissions, marketing campaigns, trade shows, and customer acquisition expenses.