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Financial Institutions FISI Sales & Marketing

Sales & Marketing at other companies

M&T Bank logo
M&T BankMTB
$21M-4.5%
KeyCorp logo
KeyCorpKEY
$18M-14.3%
First Mid Bancshares, Inc. logo
First Mid Bancshares, Inc.FMBH
$824K-3.3%
HBT
HBT Financial, Inc.HBT
$1.14M0.0%
CTB
Community Trust BancorpCTBI
$700K+4.0%
First Commonwealth Financial logo
First Commonwealth FinancialFCF
$1.67M+21.8%

Other financials

Income statement

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Revenue$62.7M+9.5%
Net income$21.0M+24.3%
EPS (diluted)$1.04+28.4%

Balance sheet

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Cash & equivalents$85.5M-48.9%
Total debt$224.6M+5.7%
Total equity$631.7M+7.1%
Total assets$6.3B-0.7%

Cash flow

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Operating cash flow$23.7M+137%
CapEx$650.0K-20.3%
Free cash flow$23.0M+151%

Valuation

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Market cap$761.27M+53.9%
Enterprise value$900.46M+66.8%
P/E9.6×—
P/S3×—

Profitability

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Net margin31.5%—
FCF margin33%-35.0pp

Returns & leverage

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Return on equity12.9%+10.1pp
Debt / equity0.4×0.0×

Where this comes from

Reported directly by Financial Institutions in its filing.

Tagged under the XBRL concept us-gaap:MarketingAndAdvertisingExpense.

The official record: Financial Institutions’s 10-Q, filed May 4, 2026, on SEC EDGAR. View the filing →

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Questions, answered.

What is Financial Institutions's sales & marketing?
Financial Institutions (FISI) reported sales & marketing of $524K in Q1 2026.
How has Financial Institutions's sales & marketing changed year-over-year?
Financial Institutions's sales & marketing increased by 53.2% year-over-year, from $342K to $524K.
What is the long-term trend for Financial Institutions's sales & marketing?
Over 4 years (2021 to 2025), Financial Institutions's sales & marketing has grown at a 1.5% compound annual growth rate (CAGR), from $1.7M to $1.81M.
What does sales & marketing mean?
Costs of selling products and services including sales force compensation, commissions, marketing campaigns, trade shows, and customer acquisition expenses.