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Financial Institutions FISI Sales & Marketing

Sales & Marketing at other companies

M&T Bank logo
M&T BankMTB
$27M+8.0%
KeyCorp logo
KeyCorpKEY
$18M-14.3%
First Business Financial Services logo
First Business Financial ServicesFBIZ
$711K-26.5%
HBT
HBT Financial, Inc.HBT
$1.39M+35.9%
FRA
Franklin Financial Services CorporationFRAF
$362K+2.5%
Citizens Financial Services, Inc. logo
Citizens Financial Services, Inc.CZFS
$278.5K-5.4%

Other financials

Income statement

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Revenue$64.3M+7.7%
Net income$21.2M+20.8%
EPS (diluted)$1.04+22.4%

Balance sheet

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Cash & equivalents$99.2M+6.6%
Total debt$260.7M+5.1%
Total equity$643.4M+6.9%
Total assets$6.3B+3.1%

Cash flow

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Operating cash flow$23.7M+137%
CapEx$650.0K-20.3%
Free cash flow$23.0M+151%

Valuation

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Market cap$826.88M+65.3%
Enterprise value$988.4M+50.8%
P/E10×
P/S3.2×

Profitability

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Net margin32.4%
FCF margin33%-35.0pp

Returns & leverage

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Return on equity13.3%+10.0pp
Debt / equity0.4×0.0×

Where this comes from

Reported directly by Financial Institutions in its filing.

Tagged under the XBRL concept us-gaap:MarketingAndAdvertisingExpense.

The source filing: Financial Institutions’s 8-K, filed July 23, 2026. Open the filing →

Filed
Jul 23, 2026, 4:06 PM EDT
Accession
0001193125-26-314084

FAQ

What is Financial Institutions's sales & marketing?
Financial Institutions (FISI) reported sales & marketing of $592K in Q2 2026.
How has Financial Institutions's sales & marketing changed year-over-year?
Financial Institutions's sales & marketing increased by 19.6% year-over-year, from $495K to $592K.
What is the long-term trend for Financial Institutions's sales & marketing?
Over 4 years (2021 to 2025), Financial Institutions's sales & marketing has grown at a 1.5% compound annual growth rate (CAGR), from $1.7M to $1.81M.
What does sales & marketing mean?
Costs of selling products and services including sales force compensation, commissions, marketing campaigns, trade shows, and customer acquisition expenses.

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