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Franklin Financial Services Corporation FRAF Sales & Marketing

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Other financials

Income statement

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Revenue$23.9M+18.4%
Net income$6.6M+69.2%
EPS (diluted)$1.48+68.2%

Balance sheet

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Cash & equivalents$210.8M-6.3%
Total debt$4.4M+3.3%
Total equity$178.7M+18.1%
Total assets$2.3B+1.8%

Cash flow

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Operating cash flow$24.1M+173%
CapEx--100%
Free cash flow$3.2M-16.6%

Valuation

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Market cap$281.26M+85.2%
Enterprise value$74.88M-261%
P/E11.8×+1.3×
P/S3×+1.1×

Profitability

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Net margin25.9%+10.0pp
FCF margin27.7%+0.7pp

Returns & leverage

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Return on equity14.5%+6.3pp
Debt / equity0×0.0×

Where this comes from

Reported directly by Franklin Financial Services Corporation in its filing.

Tagged under the XBRL concept us-gaap:MarketingAndAdvertisingExpense.

The official record: Franklin Financial Services Corporation’s 10-Q, filed May 11, 2026, on SEC EDGAR. View the filing →

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Questions, answered.

What is Franklin Financial Services Corporation's sales & marketing?
Franklin Financial Services Corporation (FRAF) reported sales & marketing of $426K in Q1 2026.
How has Franklin Financial Services Corporation's sales & marketing changed year-over-year?
Franklin Financial Services Corporation's sales & marketing decreased by 1.6% year-over-year, from $433K to $426K.
What is the long-term trend for Franklin Financial Services Corporation's sales & marketing?
Over 4 years (2021 to 2025), Franklin Financial Services Corporation's sales & marketing has grown at a 3.0% compound annual growth rate (CAGR), from $1.53M to $1.73M.
What does sales & marketing mean?
Costs of selling products and services including sales force compensation, commissions, marketing campaigns, trade shows, and customer acquisition expenses.