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Fulton Financial FULT Sales & Marketing

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Segments

By segment

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Reportable Segment$9.29M+3.7%

Other financials

Income statement

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Revenue$331.9M+4.2%
Net income$94.8M+1.9%
EPS (diluted)$0.51+4.1%

Balance sheet

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Cash & equivalents$1.1B+3.1%
Total debt$1.9B-11.8%
Total equity$3.5B+7.1%
Total assets$32.2B+0.3%

Cash flow

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Operating cash flow$114.7M+16,216%
CapEx$1.5M-84.2%
Free cash flow$113.2M+1,408%

Valuation

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Market cap$4.38B+11.1%
Enterprise value$5.25B+1.6%
P/E11.1×-1.2×
P/S3.3×+0.2×

Profitability

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Net margin29.7%+4.9pp
FCF margin30.6%+12.5pp

Returns & leverage

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Return on equity11.6%+1.0pp
Debt / equity0.6×-0.1×

Where this comes from

Reported directly by Fulton Financial in its filing.

Tagged under the XBRL concept us-gaap:MarketingExpense.

The official record: Fulton Financial’s 10-Q, filed May 8, 2026, on SEC EDGAR. View the filing →

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Questions, answered.

What is Fulton Financial's sales & marketing?
Fulton Financial (FULT) reported sales & marketing of $2.33M in Q1 2026.
How has Fulton Financial's sales & marketing changed year-over-year?
Fulton Financial's sales & marketing decreased by 7.5% year-over-year, from $2.52M to $2.33M.
What is the long-term trend for Fulton Financial's sales & marketing?
Over 4 years (2021 to 2025), Fulton Financial's sales & marketing has grown at a 15.2% compound annual growth rate (CAGR), from $5.28M to $9.29M.
What does sales & marketing mean?
Costs of selling products and services including sales force compensation, commissions, marketing campaigns, trade shows, and customer acquisition expenses.