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Wyndham Hotels & Resorts, Inc. WH Hotel Franchising Segment — Sales & Marketing

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$1.6B+23.0%

Other financials

Income statement

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Revenue$327.0M+3.5%
Operating income$114.0M+1.8%
Net income$61.0M0.0%
EPS (diluted)$0.80+2.6%

Balance sheet

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Cash & equivalents$79.0M+64.6%
Total debt$2.7B+3.9%
Total equity$447.0M-22.8%
Total assets$4.2B0.0%

Cash flow

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Operating cash flow$42.0M-28.8%
CapEx$7.0M0.0%
Free cash flow$35.0M-32.7%

Valuation

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Market cap$6.3B-13.1%
Enterprise value$8.9B-8.9%
P/E20.1×-7.5×
P/S4.4×-0.7×

Profitability

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Operating margin30.7%-8.5pp
Net margin23.5%+5.3pp
FCF margin21.1%+4.8pp

Returns & leverage

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Return on equity58%+22.8pp
Debt / equity+1.5×
Current ratio0.0×

Where this comes from

Reported directly by Wyndham Hotels & Resorts, Inc. in its filing.

Tagged under the XBRL concept us-gaap:SellingAndMarketingExpense.

The official record: Wyndham Hotels & Resorts, Inc.’s 10-Q, filed April 30, 2026, on SEC EDGAR. View the filing →

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Questions, answered.

What is Wyndham Hotels & Resorts, Inc.'s hotel franchising segment — sales & marketing?
Wyndham Hotels & Resorts, Inc. (WH) reported hotel franchising segment — sales & marketing of $15M in Q1 2026.
How has Wyndham Hotels & Resorts, Inc.'s hotel franchising segment — sales & marketing changed year-over-year?
Wyndham Hotels & Resorts, Inc.'s hotel franchising segment — sales & marketing decreased by 25.0% year-over-year, from $20M to $15M.
What is the long-term trend for Wyndham Hotels & Resorts, Inc.'s hotel franchising segment — sales & marketing?
Over 3 years (2022 to 2025), Wyndham Hotels & Resorts, Inc.'s hotel franchising segment — sales & marketing has grown at a -13.1% compound annual growth rate (CAGR), from $134M to $88M.
What does hotel franchising segment — sales & marketing mean?
This metric reflects the expenditures dedicated to advertising, brand promotion, and sales activities aimed at driving franchise growth and supporting the visibility of the hotel brands. It is a critical investment metric for evaluating the company's ability to attract new franchisees and maintain brand relevance.