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Wyndham Hotels & Resorts, Inc. WH Hotel Franchising Segment — Sales & Marketing
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Where this comes from
Reported directly by Wyndham Hotels & Resorts, Inc. in its filing.
Tagged under the XBRL concept us-gaap:SellingAndMarketingExpense.
The source filing: Wyndham Hotels & Resorts, Inc.’s 10-Q, filed July 23, 2026.
- Filed
- Jul 23, 2026, 2:40 PM EDT
- Fiscal quarter
- Q2 FY2026
- Calendar quarter
- Q2 2026
- Accession
- 0001722684-26-000074
| Line item | Three Months Ended June 30, 2026 | Three Months Ended June 30, 2025 | Six Months Ended June 30, 2026 | Six Months Ended June 30, 2025 |
|---|---|---|---|---|
| Net revenues | $375 | $397 | $702 | $713 |
| Less expenses (a) | ||||
| Compensation | (50) | (62) | (114) | (129) |
| Selling and advertising | (22) | (26) | (37) | (46) |
| Outsourced services and information technology (b) | (33) | (32) | (65) | (64) |
| Professional fees | (20) | (26) | (41) | (47) |
| Other segment items (c) | (56) | (77) | (108) | (120) |
| Corporate expenses (d) | (92) | (87) | (174) | (158) |
Item 1. Condensed Consolidated Financial Statements (Unaudited).
FAQ
- What is Wyndham Hotels & Resorts, Inc.'s hotel franchising segment — sales & marketing?
- Wyndham Hotels & Resorts, Inc. (WH) reported hotel franchising segment — sales & marketing of $22M in Q2 2026.
- How has Wyndham Hotels & Resorts, Inc.'s hotel franchising segment — sales & marketing changed year-over-year?
- Wyndham Hotels & Resorts, Inc.'s hotel franchising segment — sales & marketing decreased by 15.4% year-over-year, from $26M to $22M.
- What is the long-term trend for Wyndham Hotels & Resorts, Inc.'s hotel franchising segment — sales & marketing?
- Over 3 years (2022 to 2025), Wyndham Hotels & Resorts, Inc.'s hotel franchising segment — sales & marketing has grown at a -13.1% compound annual growth rate (CAGR), from $134M to $88M.
- What does hotel franchising segment — sales & marketing mean?
- This metric reflects the expenditures dedicated to advertising, brand promotion, and sales activities aimed at driving franchise growth and supporting the visibility of the hotel brands. It is a critical investment metric for evaluating the company's ability to attract new franchisees and maintain brand relevance.
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