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V.F. Corporation VFC Active — Marketing expenses
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Where this comes from
Reported directly by V.F. Corporation in its filing.
Tagged under the XBRL concept us-gaap:MarketingExpense.
The source filing: V.F. Corporation’s 10-Q, filed July 29, 2026.
- Filed
- Jul 29, 2026, 11:27 AM EDT
- Fiscal quarter
- Q1 FY2027
- Calendar quarter
- Q2 2026
- Accession
- 0000103379-26-000114
| (In thousands) | Outdoor | Active | Total |
|---|---|---|---|
| Total revenues | 1,669,379 | ||
| Less: | |||
| Cost of goods sold | 405,872 | 278,616 | |
| Marketing expenses | 83,980 | 56,090 | |
| Other SG&A expenses | 409,309 | 285,264 | |
| Other segment items (a) | 564 | 76 | |
| Segment profit (loss) | (41,618) | 47,409 | 5,791 |
| Corporate and other expenses | (72,628) |
ITEM 1 — FINANCIAL STATEMENTS (UNAUDITED).
FAQ
- What is V.F. Corporation's active — marketing expenses?
- V.F. Corporation (VFC) reported active — marketing expenses of $56.09M in Q2 2026.
- How has V.F. Corporation's active — marketing expenses changed year-over-year?
- V.F. Corporation's active — marketing expenses increased by 5.6% year-over-year, from $53.12M to $56.09M.
- What is the long-term trend for V.F. Corporation's active — marketing expenses?
- Over 2 years (2024 to 2026), V.F. Corporation's active — marketing expenses has grown at a -8.9% compound annual growth rate (CAGR), from $291.93M to $242.32M.
- What does active — marketing expenses mean?
- Expenditures dedicated to advertising, brand promotion, and consumer engagement specifically for the Active segment. This reflects the company's investment in maintaining brand relevance and driving customer acquisition.
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