V.F. Corporation VFC Active — Marketing expenses
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Where this comes from
Reported directly by V.F. Corporation in its filing.
Tagged under the XBRL concept us-gaap:MarketingExpense.
The official record: V.F. Corporation’s 10-K, filed May 20, 2026, on SEC EDGAR. View the filing →
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Questions, answered.
- What is V.F. Corporation's active — marketing expenses?
- V.F. Corporation (VFC) reported active — marketing expenses of $57.28M in Q1 2026.
- How has V.F. Corporation's active — marketing expenses changed year-over-year?
- V.F. Corporation's active — marketing expenses decreased by 17.3% year-over-year, from $69.24M to $57.28M.
- What is the long-term trend for V.F. Corporation's active — marketing expenses?
- Over 2 years (2024 to 2026), V.F. Corporation's active — marketing expenses has grown at a -8.9% compound annual growth rate (CAGR), from $291.93M to $242.32M.
- What does active — marketing expenses mean?
- Expenditures dedicated to advertising, brand promotion, and consumer engagement specifically for the Active segment. This reflects the company's investment in maintaining brand relevance and driving customer acquisition.