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V.F. Corporation VFC Outdoor — Marketing expenses
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Where this comes from
Reported directly by V.F. Corporation in its filing.
Tagged under the XBRL concept us-gaap:MarketingExpense.
The source filing: V.F. Corporation’s 10-Q, filed July 29, 2026.
- Filed
- Jul 29, 2026, 11:27 AM EDT
- Fiscal quarter
- Q1 FY2027
- Calendar quarter
- Q2 2026
- Accession
- 0000103379-26-000114
| (In thousands) | Outdoor | Active | Total |
|---|---|---|---|
| Total revenues | 1,669,379 | ||
| Less: | |||
| Cost of goods sold | 405,872 | 278,616 | |
| Marketing expenses | 83,980 | 56,090 | |
| Other SG&A expenses | 409,309 | 285,264 | |
| Other segment items (a) | 564 | 76 | |
| Segment profit (loss) | (41,618) | 47,409 | 5,791 |
| Corporate and other expenses | (72,628) |
ITEM 1 — FINANCIAL STATEMENTS (UNAUDITED).
FAQ
- What is V.F. Corporation's outdoor — marketing expenses?
- V.F. Corporation (VFC) reported outdoor — marketing expenses of $83.98M in Q2 2026.
- How has V.F. Corporation's outdoor — marketing expenses changed year-over-year?
- V.F. Corporation's outdoor — marketing expenses increased by 17.3% year-over-year, from $71.59M to $83.98M.
- What is the long-term trend for V.F. Corporation's outdoor — marketing expenses?
- Over 2 years (2024 to 2026), V.F. Corporation's outdoor — marketing expenses has grown at a 6.7% compound annual growth rate (CAGR), from $421.4M to $479.79M.
- What does outdoor — marketing expenses mean?
- Expenditures dedicated to advertising, brand promotion, and consumer engagement activities specifically for the outdoor segment. This metric reflects the level of investment required to maintain brand relevance and drive customer acquisition.
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