V.F. Corporation VFC Outdoor — Marketing expenses
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Where this comes from
Reported directly by V.F. Corporation in its filing.
Tagged under the XBRL concept us-gaap:MarketingExpense.
The official record: V.F. Corporation’s 10-K, filed May 20, 2026, on SEC EDGAR. View the filing →
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Questions, answered.
- What is V.F. Corporation's outdoor — marketing expenses?
- V.F. Corporation (VFC) reported outdoor — marketing expenses of $115.54M in Q1 2026.
- How has V.F. Corporation's outdoor — marketing expenses changed year-over-year?
- V.F. Corporation's outdoor — marketing expenses increased by 20.0% year-over-year, from $96.29M to $115.54M.
- What is the long-term trend for V.F. Corporation's outdoor — marketing expenses?
- Over 2 years (2024 to 2026), V.F. Corporation's outdoor — marketing expenses has grown at a 6.7% compound annual growth rate (CAGR), from $421.4M to $479.79M.
- What does outdoor — marketing expenses mean?
- Expenditures dedicated to advertising, brand promotion, and consumer engagement activities specifically for the outdoor segment. This metric reflects the level of investment required to maintain brand relevance and drive customer acquisition.