Darden Restaurants DRI Fine Dining — Marketing expenses
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Where this comes from
Reported directly by Darden Restaurants in its filing.
Tagged under the XBRL concept us-gaap:MarketingExpense.
The official record: Darden Restaurants’s 10-K, filed July 24, 2026, on SEC EDGAR. View the filing →
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Questions, answered.
- What is Darden Restaurants's fine dining — marketing expenses?
- Darden Restaurants (DRI) reported fine dining — marketing expenses of $2.5M in Q1 2026.
- How has Darden Restaurants's fine dining — marketing expenses changed year-over-year?
- Darden Restaurants's fine dining — marketing expenses increased by 8.7% year-over-year, from $2.3M to $2.5M.
- What is the long-term trend for Darden Restaurants's fine dining — marketing expenses?
- Over 3 years (2023 to 2026), Darden Restaurants's fine dining — marketing expenses has grown at a 38.2% compound annual growth rate (CAGR), from $3.6M to $9.5M.
- What does fine dining — marketing expenses mean?
- Expenditures dedicated to advertising, promotional campaigns, and brand awareness initiatives specifically for the fine dining segment. These costs are incurred to drive customer traffic and maintain brand positioning in the luxury market.