Darden Restaurants DRI LongHorn Steakhouse — Marketing expenses

Other segment segments

Similar metrics at other companies

WINGRestaurants Segment — Advertising expenses

$67.31M+2.3%

EAT

EATAdvertising

$36.65M+12.6%

CLDTHotel — Marketing And Advertising Expense

$1.67M+3.8%

TRIPHotels And Other — Marketing Expense

$42.5M-10.0%

VVVAdvertising

$18.58M+7.1%

NATHRestaurant Operations — Advertising Expense

$0—

Questions, answered.

What is Darden Restaurants's longhorn steakhouse — marketing expenses?

Darden Restaurants (DRI) reported longhorn steakhouse — marketing expenses of $3.1M in Q1 2026.

How has Darden Restaurants's longhorn steakhouse — marketing expenses changed year-over-year?

Darden Restaurants's longhorn steakhouse — marketing expenses increased by 40.9% year-over-year, from $2.2M to $3.1M.

What is the long-term trend for Darden Restaurants's longhorn steakhouse — marketing expenses?

Over 3 years (2023 to 2026), Darden Restaurants's longhorn steakhouse — marketing expenses has grown at a 34.8% compound annual growth rate (CAGR), from $5.1M to $12.5M.

What does longhorn steakhouse — marketing expenses mean?

Costs associated with advertising, promotional campaigns, and brand-building activities specifically allocated to this business segment. These expenditures are intended to drive customer traffic and maintain brand awareness.