Business Segments · Marketing expenses
LongHorn Steakhouse — Marketing expenses
Darden Restaurants LongHorn Steakhouse — Marketing expenses decreased by 15.2% to $2.80M in Q4 2025 compared to the prior quarter. Year-over-year, this metric grew by 115.4%, from $1.30M to $2.80M. Over 2 years (FY 2023 to FY 2025), LongHorn Steakhouse — Marketing expenses shows an upward trend with a 35.0% CAGR.
Analysis
StatementSegment
CategoryGrowth
SignalContext dependent
VolatilityModerate
First reportedQ3 2022
Last reportedQ1 2026
Rolls up toSales & Marketing
How to read this metric
Higher spending may signal aggressive growth efforts or competitive defense, while lower spending might indicate brand maturity or cost-cutting measures.
Detailed definition
Costs associated with advertising, promotional campaigns, and brand-building activities specifically allocated to this b...
Peer comparison
Standard marketing and advertising expense line item for consumer-facing businesses.
Metric ID:
dri_segment_longhorn_steakhouse_marketing_expensesHistorical Data
15 periods
| Q2 '22 | Q3 '22 | Q4 '22 | Q1 '23 | Q2 '23 | Q3 '23 | Q4 '23 | Q1 '24 | Q2 '24 | Q3 '24 | Q4 '24 | Q1 '25 | Q2 '25 | Q3 '25 | Q4 '25 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Value | $1.28M | $1.28M | $1.28M | $1.28M | $1.60M | $1.60M | $1.60M | $1.60M | $3.40M | $2.40M | $1.30M | $2.20M | $3.30M | $3.30M | $2.80M |
| QoQ Change | — | +0.0% | +0.0% | +0.0% | +25.5% | +0.0% | +0.0% | +0.0% | +112.5% | -29.4% | -45.8% | +69.2% | +50.0% | +0.0% | -15.2% |
| YoY Change | — | — | — | — | +25.5% | +25.5% | +25.5% | +25.5% | +112.5% | +50.0% | -18.8% | +37.5% | -2.9% | +37.5% | +115.4% |
Range$1.28M – $3.40M
CAGR+25.2%
Avg YoY Growth+39.4%
Median YoY Growth+25.5%
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Frequently Asked Questions
- What is Darden Restaurants's longhorn steakhouse — marketing expenses?
- Darden Restaurants (DRI) reported longhorn steakhouse — marketing expenses of $2.80M in Q4 2025.
- How has Darden Restaurants's longhorn steakhouse — marketing expenses changed year-over-year?
- Darden Restaurants's longhorn steakhouse — marketing expenses increased by 115.4% year-over-year, from $1.30M to $2.80M.
- What is the long-term trend for Darden Restaurants's longhorn steakhouse — marketing expenses?
- Over 2 years (2023 to 2025), Darden Restaurants's longhorn steakhouse — marketing expenses has grown at a 35.0% compound annual growth rate (CAGR), from $5.10M to $9.30M.
- What does longhorn steakhouse — marketing expenses mean?
- Total spending on advertising and promotional activities for the segment.