Darden Restaurants DRI Other Business — Marketing expenses

Other segment segments

Similar metrics at other companies

CMPRAll Other Businesses — Advertising Expense

$9.5M+13.1%

PAGOther — Advertising expenses

$600K+100%

DECKOther Brands Segment — Advertising, marketing, and promotion expenses

$3.97M-16.2%

ALRMOther — Sales and marketing

$7.78M+27.9%

ASSTCorporate & Other — Marketing and advertising

$109K—

BOTJAll Other Segments — Marketing Expense

$12.5K+152%

Questions, answered.

What is Darden Restaurants's other business — marketing expenses?

Darden Restaurants (DRI) reported other business — marketing expenses of $8.2M in Q1 2026.

How has Darden Restaurants's other business — marketing expenses changed year-over-year?

Darden Restaurants's other business — marketing expenses increased by 18.8% year-over-year, from $6.9M to $8.2M.

What is the long-term trend for Darden Restaurants's other business — marketing expenses?

Over 3 years (2023 to 2026), Darden Restaurants's other business — marketing expenses has grown at a 29.2% compound annual growth rate (CAGR), from $13.5M to $29.1M.

What does other business — marketing expenses mean?

Reflects the total expenditure dedicated to advertising, promotional campaigns, and brand awareness initiatives for the secondary business segment. This investment is intended to drive customer traffic and brand loyalty for these specific concepts.