Darden Restaurants DRI Olive Garden — Marketing expenses
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Where this comes from
Reported directly by Darden Restaurants in its filing.
Tagged under the XBRL concept us-gaap:MarketingExpense.
The official record: Darden Restaurants’s 10-K, filed July 24, 2026, on SEC EDGAR. View the filing →
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Questions, answered.
- What is Darden Restaurants's olive garden — marketing expenses?
- Darden Restaurants (DRI) reported olive garden — marketing expenses of $29.4M in Q1 2026.
- How has Darden Restaurants's olive garden — marketing expenses changed year-over-year?
- Darden Restaurants's olive garden — marketing expenses decreased by 0.7% year-over-year, from $29.6M to $29.4M.
- What is the long-term trend for Darden Restaurants's olive garden — marketing expenses?
- Over 3 years (2023 to 2026), Darden Restaurants's olive garden — marketing expenses has grown at a 10.4% compound annual growth rate (CAGR), from $96.1M to $129.3M.
- What does olive garden — marketing expenses mean?
- Costs associated with advertising, promotional campaigns, and media spend dedicated to driving brand awareness and customer traffic. These expenditures are discretionary investments intended to support long-term sales growth.