TripAdvisor TRIP The Fork — Marketing Expense
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Where this comes from
Reported directly by TripAdvisor in its filing.
Tagged under the XBRL concept us-gaap:MarketingExpense.
The official record: TripAdvisor’s 10-Q, filed May 7, 2026, on SEC EDGAR. View the filing →
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Questions, answered.
- What is TripAdvisor's the fork — marketing expense?
- TripAdvisor (TRIP) reported the fork — marketing expense of $17.1M in Q1 2026.
- How has TripAdvisor's the fork — marketing expense changed year-over-year?
- TripAdvisor's the fork — marketing expense decreased by 9.5% year-over-year, from $18.9M to $17.1M.
- What is the long-term trend for TripAdvisor's the fork — marketing expense?
- Over 3 years (2022 to 2025), TripAdvisor's the fork — marketing expense has grown at a 1.6% compound annual growth rate (CAGR), from $58M to $60.9M.
- What does the fork — marketing expense mean?
- This metric reflects the total expenditure dedicated to advertising, promotional campaigns, and customer acquisition efforts specifically for the dining segment. It is a critical lever for driving user growth and platform engagement in a competitive market. Analyzing this expense relative to revenue growth helps determine the efficiency of the segment's customer acquisition strategy.