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Wendy's WEN Advertising funds expense
Advertising funds expense at other companies
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Where this comes from
Reported directly by Wendy's in its filing.
Tagged under the XBRL concept wen:Advertisingfundsexpense.
The source filing: Wendy's’s 10-Q, filed August 7, 2026.
- Filed
- Aug 7, 2026, 4:15 PM EDT
- Fiscal quarter
- Q2 FY2026
- Calendar quarter
- Q3 2026
- Accession
- 0000030697-26-000116
| Line item | Three Months Ended / June 28,2026 | Three Months Ended / June 29,2025 | Six Months Ended / June 28,2026 | Six Months Ended / June 29,2025 |
|---|---|---|---|---|
| Cost of sales | 207,275 | 196,521 | 408,324 | 384,690 |
| Franchise support and other costs | 22,566 | 17,069 | 44,557 | 33,665 |
| Franchise rental expense | 28,039 | 32,630 | 58,215 | 63,331 |
| Advertising funds expense | 127,879 | 111,374 | 236,494 | 212,902 |
| General and administrative | 66,161 | 59,485 | 139,004 | 127,689 |
| Depreciation and amortization (exclusive of amortization of cloud computing arrangements shown separately below) | 38,061 | 36,990 | 78,636 | 73,539 |
| Amortization of cloud computing arrangements | 4,577 | 4,056 | 9,339 | 8,223 |
| System optimization gains, net | (667) | (387) | (2,292) | (297) |
Item 1. Financial Statements.
FAQ
- What is Wendy's's advertising funds expense?
- Wendy's (WEN) reported advertising funds expense of $127.88M in Q2 2026.
- How has Wendy's's advertising funds expense changed year-over-year?
- Wendy's's advertising funds expense increased by 14.8% year-over-year, from $111.37M to $127.88M.
- What is the long-term trend for Wendy's's advertising funds expense?
- Over 4 years (2021 to 2025), Wendy's's advertising funds expense has grown at a 0.6% compound annual growth rate (CAGR), from $411.75M to $422.55M.
- What does advertising funds expense mean?
- This metric captures the expenditures directed toward national and regional marketing campaigns funded by the company or its franchise system. It reflects the investment in brand equity and customer acquisition efforts. Analyzing this expense helps investors understand the company's commitment to maintaining market share and driving systemwide sales growth.
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