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Wendy's WEN Advertising funds expense

Advertising funds expense at other companies

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$22.04M+21.3%
Papa John's International logo
Papa John's InternationalPZZA
$43.23M-2.5%
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$32.22M+46.8%
CarGurus, Inc. logo
CarGurus, Inc.CARG
$45.75M+13.9%
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$2.57M-14.5%
Capital City Bank Group logo
Capital City Bank GroupCCBG
$797.5K+2.5%

Segments

By segment

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Wendy's International$9.07M-8.5%

Other financials

Income statement

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Revenue$540.6M+3.3%
Gross profit$339.6M+1.3%
Operating income$64.9M-21.9%
Net income$22.7M-42.1%
EPS (diluted)$0.12-36.8%

Balance sheet

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Cash & equivalents$362.0M-6.9%
Total debt$4.1B+1.0%
Total equity$115.6M-11.3%
Total assets$4.9B+0.1%

Cash flow

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Operating cash flow$59.4M-30.5%
CapEx$11.9M-32.8%
Free cash flow$47.5M-29.9%

Valuation

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Market cap$1.5B-35.1%
Enterprise value$5.25B-12.4%
P/E10.1×-2.0×
P/S0.7×-0.3×

Profitability

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Gross margin63.3%-1.8pp
Operating margin14.8%-1.9pp
Net margin6.8%-1.8pp
FCF margin10.1%-0.9pp

Returns & leverage

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Return on equity120.9%+30.5pp
Debt / equity35.6×+4.3×
Current ratio1.8×+0.3×

Where this comes from

Reported directly by Wendy's in its filing.

Tagged under the XBRL concept wen:Advertisingfundsexpense.

The official record: Wendy's’s 10-Q, filed May 8, 2026, on SEC EDGAR. View the filing →

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Questions, answered.

What is Wendy's's advertising funds expense?
Wendy's (WEN) reported advertising funds expense of $108.62M in Q1 2026.
How has Wendy's's advertising funds expense changed year-over-year?
Wendy's's advertising funds expense increased by 7.0% year-over-year, from $101.53M to $108.62M.
What is the long-term trend for Wendy's's advertising funds expense?
Over 4 years (2021 to 2025), Wendy's's advertising funds expense has grown at a 0.6% compound annual growth rate (CAGR), from $411.75M to $422.55M.
What does advertising funds expense mean?
This metric captures the expenditures directed toward national and regional marketing campaigns funded by the company or its franchise system. It reflects the investment in brand equity and customer acquisition efforts. Analyzing this expense helps investors understand the company's commitment to maintaining market share and driving systemwide sales growth.