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RE/MAX Holdings RMAX Marketing Funds — Marketing And Advertising Expense

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Other financials

Income statement

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Revenue$70.2M-5.7%
Operating income-$7.8M-246%
Net income-$9.7M-397%
EPS (diluted)$0.30—

Balance sheet

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Cash & equivalents$107.1M+20.2%
Total debt$456.9M-2.6%
Total equity$446.1M+2.9%
Total assets$572.3M+0.2%

Cash flow

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Operating cash flow-$1.8M-133%
CapEx$2.4M+43.2%
Free cash flow-$4.3M-207%

Valuation

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Market cap$236.11M+39.8%
Enterprise value$585.9M+8.4%
P/E41.8×+25.6×
P/S0.8×+0.3×

Profitability

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Operating margin11.8%-1.7pp
Net margin2%-1.2pp
FCF margin8.8%-7.7pp

Returns & leverage

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Return on equity1.3%-1.0pp
Debt / equity1×-0.1×
Current ratio1.6×+0.1×

Where this comes from

Reported directly by RE/MAX Holdings in its filing.

Tagged under the XBRL concept us-gaap:MarketingAndAdvertisingExpense.

The official record: RE/MAX Holdings’s 10-Q, filed May 8, 2026, on SEC EDGAR. View the filing →

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Questions, answered.

What is RE/MAX Holdings's marketing funds — marketing and advertising expense?
RE/MAX Holdings (RMAX) reported marketing funds — marketing and advertising expense of $16.87M in Q1 2026.
How has RE/MAX Holdings's marketing funds — marketing and advertising expense changed year-over-year?
RE/MAX Holdings's marketing funds — marketing and advertising expense decreased by 10.6% year-over-year, from $18.86M to $16.87M.
What does marketing funds — marketing and advertising expense mean?
This represents the total expenditures incurred by the marketing funds segment for promotional activities, brand awareness, and advertising campaigns. It captures the direct investment made to drive market presence and support the broader franchise network. Analyzing this trend helps assess the company's commitment to brand growth and its impact on revenue generation.