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Planet Fitness PLNT National advertising fund expense
National advertising fund expense at other companies
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Where this comes from
Reported directly by Planet Fitness in its filing.
Tagged under the XBRL concept plnt:AdvertisingFundExpense.
The source filing: Planet Fitness’s 10-Q, filed August 6, 2026.
- Filed
- Aug 6, 2026, 4:17 PM EDT
- Fiscal quarter
- Q2 FY2026
- Calendar quarter
- Q2 2026
- Accession
- 0001637207-26-000044
| (in thousands, except per share amounts) | Three Months Ended June 30, 2026 | Three Months Ended June 30, 2025 | Six Months Ended June 30, 2026 | Six Months Ended June 30, 2025 |
|---|---|---|---|---|
| Cost of revenue | 64,495 | 59,423 | 109,836 | 81,908 |
| Club operations | 81,698 | 77,437 | 169,892 | 159,117 |
| Selling, general and administrative | 34,406 | 35,511 | 68,556 | 69,818 |
| National advertising fund expense | 32,922 | 22,777 | 65,140 | 44,721 |
| Depreciation and amortization | 40,143 | 38,429 | 80,394 | 76,710 |
| Other (gains) losses, net | (12,254) | 4,900 | (13,841) | 3,663 |
| Total operating costs and expenses | 241,410 | 238,477 | 479,977 | 435,937 |
| Income from operations | 123,813 | 102,402 | 222,482 | 181,604 |
Item 1. Condensed Consolidated Financial Statements
FAQ
- What is Planet Fitness's national advertising fund expense?
- Planet Fitness (PLNT) reported national advertising fund expense of $32.92M in Q2 2026.
- How has Planet Fitness's national advertising fund expense changed year-over-year?
- Planet Fitness's national advertising fund expense increased by 44.5% year-over-year, from $22.78M to $32.92M.
- What is the long-term trend for Planet Fitness's national advertising fund expense?
- Over 4 years (2021 to 2025), Planet Fitness's national advertising fund expense has grown at a 10.2% compound annual growth rate (CAGR), from $59.44M to $87.58M.
- What does national advertising fund expense mean?
- This metric represents the expenditures incurred by the company to support national marketing and brand-building initiatives funded by contributions from franchisees. It reflects the investment in centralized advertising campaigns designed to drive brand awareness and member acquisition across the entire franchise network. Monitoring this expense helps investors assess the company's commitment to maintaining brand equity and the effectiveness of its national marketing strategy.
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