Planet Fitness PLNT National advertising fund expense
National advertising fund expense at other companies
Segments
By segment
Other financials
Where this comes from
Reported directly by Planet Fitness in its filing.
Tagged under the XBRL concept plnt:AdvertisingFundExpense.
The official record: Planet Fitness’s 10-Q, filed May 7, 2026, on SEC EDGAR. View the filing →
Ask your AI about Planet Fitness's national advertising fund expense.
Connect your AI assistant and compare it to peers, right in your chat.
Connect your AI
Claude
Questions, answered.
- What is Planet Fitness's national advertising fund expense?
- Planet Fitness (PLNT) reported national advertising fund expense of $32.22M in Q1 2026.
- How has Planet Fitness's national advertising fund expense changed year-over-year?
- Planet Fitness's national advertising fund expense increased by 46.8% year-over-year, from $21.94M to $32.22M.
- What is the long-term trend for Planet Fitness's national advertising fund expense?
- Over 4 years (2021 to 2025), Planet Fitness's national advertising fund expense has grown at a 10.2% compound annual growth rate (CAGR), from $59.44M to $87.58M.
- What does national advertising fund expense mean?
- This metric represents the expenditures incurred by the company to support national marketing and brand-building initiatives funded by contributions from franchisees. It reflects the investment in centralized advertising campaigns designed to drive brand awareness and member acquisition across the entire franchise network. Monitoring this expense helps investors assess the company's commitment to maintaining brand equity and the effectiveness of its national marketing strategy.