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Planet Fitness PLNT Franchise — National advertising fund expense
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Where this comes from
Reported directly by Planet Fitness in its filing.
Tagged under the XBRL concept plnt:AdvertisingFundExpense.
The source filing: Planet Fitness’s 10-Q, filed August 6, 2026.
- Filed
- Aug 6, 2026, 4:17 PM EDT
- Fiscal quarter
- Q2 FY2026
- Calendar quarter
- Q2 2026
- Accession
- 0001637207-26-000044
| (in thousands, except per share amounts) | Three Months Ended June 30, 2026 | Three Months Ended June 30, 2025 | Six Months Ended June 30, 2026 | Six Months Ended June 30, 2025 |
|---|---|---|---|---|
| Cost of revenue | 64,495 | 59,423 | 109,836 | 81,908 |
| Club operations | 81,698 | 77,437 | 169,892 | 159,117 |
| Selling, general and administrative | 34,406 | 35,511 | 68,556 | 69,818 |
| National advertising fund expense | 32,922 | 22,777 | 65,140 | 44,721 |
| Depreciation and amortization | 40,143 | 38,429 | 80,394 | 76,710 |
| Other (gains) losses, net | (12,254) | 4,900 | (13,841) | 3,663 |
| Total operating costs and expenses | 241,410 | 238,477 | 479,977 | 435,937 |
| Income from operations | 123,813 | 102,402 | 222,482 | 181,604 |
Item 1. Condensed Consolidated Financial Statements
FAQ
- What is Planet Fitness's franchise — national advertising fund expense?
- Planet Fitness (PLNT) reported franchise — national advertising fund expense of $32.92M in Q2 2026.
- How has Planet Fitness's franchise — national advertising fund expense changed year-over-year?
- Planet Fitness's franchise — national advertising fund expense increased by 44.5% year-over-year, from $22.78M to $32.92M.
- What is the long-term trend for Planet Fitness's franchise — national advertising fund expense?
- Over 3 years (2022 to 2025), Planet Fitness's franchise — national advertising fund expense has grown at a 9.8% compound annual growth rate (CAGR), from $66.12M to $87.58M.
- What does franchise — national advertising fund expense mean?
- Represents the expenditures dedicated to national brand marketing and promotional campaigns funded by the franchise segment. This investment is critical for maintaining brand awareness and driving member acquisition across the entire franchise network. It reflects the company's commitment to supporting the competitive positioning of its franchisees.
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