Planet Fitness PLNT Franchise — National advertising fund expense

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Questions, answered.

What is Planet Fitness's franchise — national advertising fund expense?

Planet Fitness (PLNT) reported franchise — national advertising fund expense of $32.22M in Q1 2026.

How has Planet Fitness's franchise — national advertising fund expense changed year-over-year?

Planet Fitness's franchise — national advertising fund expense increased by 46.8% year-over-year, from $21.94M to $32.22M.

What is the long-term trend for Planet Fitness's franchise — national advertising fund expense?

Over 3 years (2022 to 2025), Planet Fitness's franchise — national advertising fund expense has grown at a 9.8% compound annual growth rate (CAGR), from $66.12M to $87.58M.

What does franchise — national advertising fund expense mean?

Represents the expenditures dedicated to national brand marketing and promotional campaigns funded by the franchise segment. This investment is critical for maintaining brand awareness and driving member acquisition across the entire franchise network. It reflects the company's commitment to supporting the competitive positioning of its franchisees.