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Domino's Pizza DPZ Us Franchise — Advertising Expense

Other segment segments

US Stores
$32.3M-3.3%

Similar metrics at other companies

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YUMFranchise advertising and other services expense
$419M+5.8%
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YUMCTransactions With Franchisees And Unconsolidated Affiliates — Advertising Expense
$8M+23.1%
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QSRTH — Advertising expenses and other services
$82M+24.2%
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QSRAdvertising expenses and other services
$341M+9.6%
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BROSFranchising and other — Total segment depreciation and amortization
$1.02M-25.5%
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QSRBK — Advertising expenses and other services
$141M+6.8%

Other financials

Income statement

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Revenue$1.2B+3.5%
Gross profit$464.5M+4.8%
Operating income$230.4M+9.6%
Net income$139.8M-6.6%
EPS (diluted)$4.13-4.6%

Balance sheet

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Cash & equivalents$232.9M-23.5%
Total debt$5.3B+1.1%
Total equity-$3.9B+0.2%
Total assets$1.8B-1.8%

Cash flow

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Operating cash flow$162.0M-9.6%
CapEx$15.0M+2.0%
Free cash flow$146.9M-10.6%

Valuation

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Market cap$10.39B-32.4%
Enterprise value$15.42B-24.5%
P/E17.6×-7.7×
P/S2.1×-1.2×

Profitability

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Gross margin40.1%+0.6pp
Operating margin19.6%+1.0pp
Net margin11.9%-1.0pp
FCF margin14.7%—

Returns & leverage

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Return on equity-15.1%—
Debt / equity-1.3×—
Current ratio1.6×+1.0×

Where this comes from

Reported directly by Domino's Pizza in its filing.

Tagged under the XBRL concept us-gaap:AdvertisingExpense.

The official record: Domino's Pizza’s 10-K, filed February 23, 2026, on SEC EDGAR. View the filing →

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Questions, answered.

What is Domino's Pizza's us franchise — advertising expense?
Domino's Pizza (DPZ) reported us franchise — advertising expense of $139.88M in Q4 2025.
How has Domino's Pizza's us franchise — advertising expense changed year-over-year?
Domino's Pizza's us franchise — advertising expense increased by 9.7% year-over-year, from $127.48M to $139.88M.
What is the long-term trend for Domino's Pizza's us franchise — advertising expense?
Over 4 years (2021 to 2025), Domino's Pizza's us franchise — advertising expense has grown at a 3.9% compound annual growth rate (CAGR), from $479.5M to $559.5M.
What does us franchise — advertising expense mean?
The total amount spent on advertising and marketing efforts for the domestic franchise business.
How do you interpret us franchise — advertising expense?
An increase typically signals an aggressive growth strategy or a response to heightened competition, while a decrease may reflect cost-cutting or a shift toward more efficient digital channels.
How does us franchise — advertising expense compare across companies?
Peer restaurant chains typically spend between 3% and 5% of system-wide sales on advertising.