Domino's Pizza DPZ Us Franchise — Advertising Expense
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Where this comes from
Reported directly by Domino's Pizza in its filing.
Tagged under the XBRL concept us-gaap:AdvertisingExpense.
The source filing: Domino's Pizza’s 10-K, filed February 23, 2026.
- Filed
- Feb 23, 2026, 6:10 AM EST
- Fiscal year
- FY2025
- Accession
- 0001193125-26-062321
Advertising expense included $559.5 million, $509.9 million and $473.2 million of U.S. franchise advertising expense in 2025, 2024 and 2023, respectively. Advertising expense also included $32.3 million, $33.4 million and $33.5 million in 2025, 2024 and 2023, respectively, primarily related to advertising costs funded by U.S. Company-owned stores and other general marketing expenses which are included in general and administrative expense in the consolidated statements of income.
Item 8. Financial Statements and Supplementary Data.
FAQ
- What is Domino's Pizza's us franchise — advertising expense?
- Domino's Pizza (DPZ) reported us franchise — advertising expense of $139.88M in Q4 2025.
- How has Domino's Pizza's us franchise — advertising expense changed year-over-year?
- Domino's Pizza's us franchise — advertising expense increased by 9.7% year-over-year, from $127.48M to $139.88M.
- What is the long-term trend for Domino's Pizza's us franchise — advertising expense?
- Over 4 years (2021 to 2025), Domino's Pizza's us franchise — advertising expense has grown at a 3.9% compound annual growth rate (CAGR), from $479.5M to $559.5M.
- What does us franchise — advertising expense mean?
- This metric tracks the total capital allocated toward marketing and promotional activities specifically within the domestic franchise segment. It encompasses spending on national and local media campaigns, digital advertising, and brand awareness initiatives designed to drive customer traffic to franchise locations. Monitoring this expense helps evaluate the company's commitment to maintaining market share and the efficiency of its marketing funnel.
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