Yum China Holdings YUMC Transactions With Franchisees And Unconsolidated Affiliates — Advertising Expense
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Where this comes from
Reported directly by Yum China Holdings in its filing.
Tagged under the XBRL concept us-gaap:AdvertisingExpense.
The source filing: Yum China Holdings’s 10-K, filed February 27, 2026.
- Filed
- Feb 27, 2026, 4:31 PM EST
- Fiscal year
- FY2025
- Accession
- 0001193125-26-082824
Direct Marketing Costs. We charge direct marketing costs to expense ratably in relation to revenues over the year in which incurred and, in the case of advertising production costs, in the year the advertisement is first shown. Deferred direct marketing costs, which are classified as prepaid expenses, consist of media and related advertising production costs which will generally be used for the first time in the next fiscal year and have historically not been significant. Our direct marketing expenses incurred for Company-owned restaurants were $354 million, $346 million and $374 million in 2025, 2024 and 2023, respectively, and were included in Occupancy and other operating expenses. In addition, the direct marketing costs incurred for franchisees were $32 million, $26 million and $25 million in 2025, 2024 and 2023, respectively, and were recorded in Expenses for transactions with franchisees.
Item 8. Financial Statements and Supplementary Data.
FAQ
- What is Yum China Holdings's transactions with franchisees and unconsolidated affiliates — advertising expense?
- Yum China Holdings (YUMC) reported transactions with franchisees and unconsolidated affiliates — advertising expense of $8M in Q4 2025.
- How has Yum China Holdings's transactions with franchisees and unconsolidated affiliates — advertising expense changed year-over-year?
- Yum China Holdings's transactions with franchisees and unconsolidated affiliates — advertising expense increased by 23.1% year-over-year, from $6.5M to $8M.
- What is the long-term trend for Yum China Holdings's transactions with franchisees and unconsolidated affiliates — advertising expense?
- Over 4 years (2021 to 2025), Yum China Holdings's transactions with franchisees and unconsolidated affiliates — advertising expense has grown at a -12.7% compound annual growth rate (CAGR), from $55M to $32M.
- What does transactions with franchisees and unconsolidated affiliates — advertising expense mean?
- This metric represents the marketing and promotional expenditures specifically allocated to or incurred on behalf of franchise operations and unconsolidated business partners. It reflects the company's investment in brand visibility and customer acquisition within the franchised portion of its restaurant network. Monitoring this helps assess the support provided to franchisees to maintain brand consistency and competitive positioning.
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