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Yum China Holdings YUMC Transactions With Franchisees And Unconsolidated Affiliates — Advertising Expense

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Other financials

Income statement

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Revenue$3.3B+9.7%
Operating income$447.0M+12.0%
Net income$309.0M+5.8%
EPS (diluted)$0.87+13.0%

Balance sheet

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Cash & equivalents$473.0M-42.7%
Total debt$2.3B-2.3%
Total equity$5.4B-6.1%
Total assets$10.8B-1.5%

Cash flow

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Operating cash flow$550.0M+21.7%
CapEx$144.0M+5.1%
Free cash flow$406.0M+28.9%

Valuation

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Market cap$14.87B-12.2%
Enterprise value$16.72B-9.9%
P/E15.7×-2.8×
P/S1.2×-0.3×

Profitability

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Gross margin24.4%
Operating margin11.1%+0.6pp
Net margin7.8%-0.3pp
FCF margin8.3%+1.8pp

Returns & leverage

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Return on equity16.9%+1.1pp
Debt / equity0.4×0.0×
Current ratio-0.2×

Where this comes from

Reported directly by Yum China Holdings in its filing.

Tagged under the XBRL concept us-gaap:AdvertisingExpense.

The official record: Yum China Holdings’s 10-K, filed February 27, 2026, on SEC EDGAR. View the filing →

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Questions, answered.

What is Yum China Holdings's transactions with franchisees and unconsolidated affiliates — advertising expense?
Yum China Holdings (YUMC) reported transactions with franchisees and unconsolidated affiliates — advertising expense of $8M in Q4 2025.
How has Yum China Holdings's transactions with franchisees and unconsolidated affiliates — advertising expense changed year-over-year?
Yum China Holdings's transactions with franchisees and unconsolidated affiliates — advertising expense increased by 23.1% year-over-year, from $6.5M to $8M.
What is the long-term trend for Yum China Holdings's transactions with franchisees and unconsolidated affiliates — advertising expense?
Over 4 years (2021 to 2025), Yum China Holdings's transactions with franchisees and unconsolidated affiliates — advertising expense has grown at a -12.7% compound annual growth rate (CAGR), from $55M to $32M.
What does transactions with franchisees and unconsolidated affiliates — advertising expense mean?
The amount spent on advertising and marketing activities related to franchise and affiliate operations.
How do you interpret transactions with franchisees and unconsolidated affiliates — advertising expense?
An increase may indicate higher investment in brand growth or support for new franchise openings, while a decrease could signal cost-cutting or a shift in marketing strategy.
How does transactions with franchisees and unconsolidated affiliates — advertising expense compare across companies?
Comparable to franchise-related marketing fund contributions or system-wide advertising support costs reported by other global restaurant franchisors.