J.Jill JILL Catalog — Advertising Expense
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Where this comes from
Reported directly by J.Jill in its filing.
Tagged under the XBRL concept us-gaap:AdvertisingExpense.
The source filing: J.Jill’s 10-K, filed March 31, 2026.
- Filed
- Mar 31, 2026, 4:11 PM EDT
- Fiscal year
- FY2025
- Accession
- 0001193125-26-134566
The Company incurs costs to produce, print, and distribute its catalogs. Catalog costs are recorded to Prepaid and other current assets in the consolidated balance sheets when paid, and expensed when the catalog is mailed to the customer (the first time the advertising occurs). Catalog advertising expenses were $17.5 million, $18.0 million, and $17.0 million for the Fiscal Years 2025, 2024 and 2023, respectively. The costs are included in Selling, general and administrative expenses in the consolidated statements of operations and comprehensive income.
Item 16. Form 10-K Summary
FAQ
- What is J.Jill's catalog — advertising expense?
- J.Jill (JILL) reported catalog — advertising expense of $4.38M in Q4 2025.
- How has J.Jill's catalog — advertising expense changed year-over-year?
- J.Jill's catalog — advertising expense decreased by 2.8% year-over-year, from $4.5M to $4.38M.
- What is the long-term trend for J.Jill's catalog — advertising expense?
- Over 4 years (2021 to 2025), J.Jill's catalog — advertising expense has grown at a 1.0% compound annual growth rate (CAGR), from $16.8M to $17.5M.
- What does catalog — advertising expense mean?
- This metric represents the total costs incurred for marketing and promotional activities specifically attributed to the catalog and direct-to-consumer sales channel. It reflects the investment required to drive customer acquisition, brand awareness, and sales volume within this segment. Monitoring this expense helps assess the efficiency of marketing spend in generating revenue through non-retail store channels.
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