Yum! Brands YUM Franchise advertising and other services expense
Franchise advertising and other services expense at other companies
Segments
Other financials
Where this comes from
Reported directly by Yum! Brands in its filing.
Tagged under the XBRL concept us-gaap:CooperativeAdvertisingExpense.
The official record: Yum! Brands’s 10-Q, filed May 6, 2026, on SEC EDGAR. View the filing →
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Questions, answered.
- What is Yum! Brands's franchise advertising and other services expense?
- Yum! Brands (YUM) reported franchise advertising and other services expense of $419M in Q1 2026.
- How has Yum! Brands's franchise advertising and other services expense changed year-over-year?
- Yum! Brands's franchise advertising and other services expense increased by 5.8% year-over-year, from $396M to $419M.
- What is the long-term trend for Yum! Brands's franchise advertising and other services expense?
- Over 4 years (2021 to 2025), Yum! Brands's franchise advertising and other services expense has grown at a 3.4% compound annual growth rate (CAGR), from $1.58B to $1.8B.
- What does franchise advertising and other services expense mean?
- Franchise advertising and other services expenses represent the costs associated with national and regional marketing campaigns funded by the franchisor on behalf of the system. These expenses are often offset by advertising fees collected from franchisees. This metric highlights the company's commitment to brand building and the scale of its marketing reach.