Yum! Brands YUM KFC Global Division — Franchise advertising and other services expense

Other segment segments

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Questions, answered.

What is Yum! Brands's KFC global division — franchise advertising and other services expense?

Yum! Brands (YUM) reported KFC global division — franchise advertising and other services expense of $161M in Q1 2026.

How has Yum! Brands's KFC global division — franchise advertising and other services expense changed year-over-year?

Yum! Brands's KFC global division — franchise advertising and other services expense increased by 8.1% year-over-year, from $149M to $161M.

What is the long-term trend for Yum! Brands's KFC global division — franchise advertising and other services expense?

Over 3 years (2022 to 2025), Yum! Brands's KFC global division — franchise advertising and other services expense has grown at a -0.7% compound annual growth rate (CAGR), from $684M to $669M.

What does KFC global division — franchise advertising and other services expense mean?

This reflects the expenses related to advertising funds and other services provided to KFC franchisees, often funded by franchisee contributions. It tracks the investment in brand marketing and shared services that drive systemwide sales.