Business Segments · Advertising expenses and other services
BK — Advertising expenses and other services
Restaurant Brands International BK — Advertising expenses and other services decreased by 4.1% to $141.00M in Q1 2026 compared to the prior quarter. Year-over-year, this metric grew by 6.8%, from $132.00M to $141.00M. Over 3 years (FY 2022 to FY 2025), BK — Advertising expenses and other services shows an upward trend with a 6.6% CAGR.
Analysis
StatementSegment
CategoryEfficiency
SignalContext dependent
VolatilityModerate
First reportedQ1 2022
Last reportedQ1 2026
How to read this metric
Higher spending can signal aggressive growth strategies, while lower spending might indicate cost-cutting or reliance on organic brand strength.
Detailed definition
Expenditures dedicated to marketing, brand promotion, and shared services provided to the segment. These costs are essen...
Peer comparison
Standard in franchise-based models where advertising funds are often pooled or managed centrally.
Metric ID:
qsr_segment_bk_advertising_expenses_and_other_servicesHistorical Data
17 periods
| Q1 '22 | Q2 '22 | Q3 '22 | Q4 '22 | Q1 '23 | Q2 '23 | Q3 '23 | Q4 '23 | Q1 '24 | Q2 '24 | Q3 '24 | Q4 '24 | Q1 '25 | Q2 '25 | Q3 '25 | Q4 '25 | Q1 '26 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Value | $117.00M | $117.00M | $117.00M | $117.00M | $135.75M | $135.75M | $135.75M | $135.75M | $125.00M | $131.00M | $133.00M | $169.00M | $132.00M | $147.00M | $141.00M | $147.00M | $141.00M |
| QoQ Change | — | +0.0% | +0.0% | +0.0% | +16.0% | +0.0% | +0.0% | +0.0% | -7.9% | +4.8% | +1.5% | +27.1% | -21.9% | +11.4% | -4.1% | +4.3% | -4.1% |
| YoY Change | — | — | — | — | +16.0% | +16.0% | +16.0% | +16.0% | -7.9% | -3.5% | -2.0% | +24.5% | +5.6% | +12.2% | +6.0% | -13.0% | +6.8% |
Range$117.00M – $169.00M
CAGR+4.8%
Avg YoY Growth+7.1%
Median YoY Growth+6.8%
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Frequently Asked Questions
- What is Restaurant Brands International's bk — advertising expenses and other services?
- Restaurant Brands International (QSR) reported bk — advertising expenses and other services of $141.00M in Q1 2026.
- How has Restaurant Brands International's bk — advertising expenses and other services changed year-over-year?
- Restaurant Brands International's bk — advertising expenses and other services increased by 6.8% year-over-year, from $132.00M to $141.00M.
- What is the long-term trend for Restaurant Brands International's bk — advertising expenses and other services?
- Over 3 years (2022 to 2025), Restaurant Brands International's bk — advertising expenses and other services has grown at a 6.6% compound annual growth rate (CAGR), from $468.00M to $567.00M.
- What does bk — advertising expenses and other services mean?
- The amount spent on marketing and support services for the brand.