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Glacier Bancorp GBCI Advertising

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Other financials

Income statement

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Revenue$306.8M+37.8%
Net income$82.1M+50.5%
EPS (diluted)$0.63+31.3%

Balance sheet

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Cash & equivalents$1.4B+41.1%
Total debt$88.0M+38.7%
Total equity$4.2B+29.2%
Total assets$31.7B+13.9%

Cash flow

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Operating cash flow$87.9M+67.6%
CapEx$13.5M+139%
Free cash flow$74.4M+58.9%

Valuation

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Market cap$6.3B+15.8%
Enterprise value$5.01B+10.1%
P/E23.6×-2.0×
P/S5.7×-0.7×

Profitability

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Net margin23.9%-0.8pp
FCF margin33.7%-3.6pp

Returns & leverage

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Return on equity7.1%+0.4pp
Debt / equity0×0.0×

Where this comes from

Reported directly by Glacier Bancorp in its filing.

Tagged under the XBRL concept us-gaap:AdvertisingExpense.

The official record: Glacier Bancorp’s 10-Q, filed May 1, 2026, on SEC EDGAR. View the filing →

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Questions, answered.

What is Glacier Bancorp's advertising?
Glacier Bancorp (GBCI) reported advertising of $5.26M in Q1 2026.
How has Glacier Bancorp's advertising changed year-over-year?
Glacier Bancorp's advertising increased by 26.8% year-over-year, from $4.14M to $5.26M.
What is the long-term trend for Glacier Bancorp's advertising?
Over 4 years (2021 to 2025), Glacier Bancorp's advertising has grown at a 10.4% compound annual growth rate (CAGR), from $11.95M to $17.77M.
What does advertising mean?
This represents the total expenditure incurred for marketing, advertising, and promotional activities aimed at acquiring new customers or retaining existing ones. It is a critical component of the bank's customer acquisition cost and growth strategy.