Business Segments · Advertising expenses and other services
INTL — Advertising expenses and other services
Restaurant Brands International INTL — Advertising expenses and other services remained flat by 0.0% to $21.00M in Q1 2026 compared to the prior quarter. Year-over-year, this metric declined by 8.7%, from $23.00M to $21.00M. Over 3 years (FY 2022 to FY 2025), INTL — Advertising expenses and other services shows an upward trend with a 19.4% CAGR.
Analysis
StatementSegment
CategoryEfficiency
SignalContext dependent
VolatilityModerate
First reportedQ1 2022
Last reportedQ1 2026
How to read this metric
Higher spending often correlates with aggressive brand growth strategies, while lower spending might indicate cost-cutting or a shift to franchisee-funded marketing models.
Detailed definition
Captures the costs incurred for marketing, advertising, and other support services provided to international franchisees...
Peer comparison
Similar to advertising and promotional support expenses reported by global consumer brands.
Metric ID:
qsr_segment_intl_advertising_expenses_and_other_servicesHistorical Data
17 periods
| Q1 '22 | Q2 '22 | Q3 '22 | Q4 '22 | Q1 '23 | Q2 '23 | Q3 '23 | Q4 '23 | Q1 '24 | Q2 '24 | Q3 '24 | Q4 '24 | Q1 '25 | Q2 '25 | Q3 '25 | Q4 '25 | Q1 '26 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Value | $13.50M | $13.50M | $13.50M | $13.50M | $19.25M | $19.25M | $19.25M | $19.25M | $24.00M | $22.00M | $25.00M | $19.00M | $23.00M | $23.00M | $25.00M | $21.00M | $21.00M |
| QoQ Change | — | +0.0% | +0.0% | +0.0% | +42.6% | +0.0% | +0.0% | +0.0% | +24.7% | -8.3% | +13.6% | -24.0% | +21.1% | +0.0% | +8.7% | -16.0% | +0.0% |
| YoY Change | — | — | — | — | +42.6% | +42.6% | +42.6% | +42.6% | +24.7% | +14.3% | +29.9% | -1.3% | -4.2% | +4.5% | +0.0% | +10.5% | -8.7% |
Range$13.50M – $25.00M
CAGR+11.7%
Avg YoY Growth+18.5%
Median YoY Growth+14.3%
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Frequently Asked Questions
- What is Restaurant Brands International's intl — advertising expenses and other services?
- Restaurant Brands International (QSR) reported intl — advertising expenses and other services of $21.00M in Q1 2026.
- How has Restaurant Brands International's intl — advertising expenses and other services changed year-over-year?
- Restaurant Brands International's intl — advertising expenses and other services decreased by 8.7% year-over-year, from $23.00M to $21.00M.
- What is the long-term trend for Restaurant Brands International's intl — advertising expenses and other services?
- Over 3 years (2022 to 2025), Restaurant Brands International's intl — advertising expenses and other services has grown at a 19.4% compound annual growth rate (CAGR), from $54.00M to $92.00M.
- What does intl — advertising expenses and other services mean?
- Marketing and support service costs for international operations.