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Restaurant Brands International QSR INTL — Advertising expenses and other services

Other segment segments

BK
$141M+6.8%
TH
$82M+24.2%
PLK
$74M+2.8%
RH
$23M+9.5%
FHS
$21M+23.5%

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WInternational — Advertising
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GRPNInternational — Marketing Expense
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CHDConsumer International — Marketing And Advertising Expense
$34.6M+23.6%
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GRPNInternational — Other segment items (marketing)
$1.57M+82.1%

Other financials

Income statement

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Revenue$2.3B+7.3%
Gross profit$1.1B+8.9%
Operating income$606.0M+39.3%
Net income$445.0M+101%
EPS (diluted)$0.97+98.0%

Balance sheet

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Cash & equivalents$1.0B+12.6%
Total debt$15.6B-1.5%
Total equity$3.7B+20.1%
Total assets$24.9B0.0%

Cash flow

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Operating cash flow$227.0M+92.4%
CapEx$58.0M-9.4%
Free cash flow$169.0M+213%

Valuation

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Market cap$25.79B+20.2%
Enterprise value$40.43B+11.2%
P/E19.9×+2.0×
P/S2.7×+0.3×

Profitability

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Gross margin65.3%+0.9pp
Operating margin24.7%-1.6pp
Net margin13.5%-1.7pp
FCF margin16.3%+2.2pp

Returns & leverage

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Return on equity37.9%-6.1pp
Debt / equity4.2×-0.9×
Current ratio0.0×

Where this comes from

Reported directly by Restaurant Brands International in its filing.

Tagged under the XBRL concept qsr:AdvertisingExpenseAndOtherServices.

The official record: Restaurant Brands International’s 10-Q, filed May 6, 2026, on SEC EDGAR. View the filing →

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Questions, answered.

What is Restaurant Brands International's INTL — advertising expenses and other services?
Restaurant Brands International (QSR) reported INTL — advertising expenses and other services of $21M in Q1 2026.
How has Restaurant Brands International's INTL — advertising expenses and other services changed year-over-year?
Restaurant Brands International's INTL — advertising expenses and other services decreased by 8.7% year-over-year, from $23M to $21M.
What is the long-term trend for Restaurant Brands International's INTL — advertising expenses and other services?
Over 3 years (2022 to 2025), Restaurant Brands International's INTL — advertising expenses and other services has grown at a 19.9% compound annual growth rate (CAGR), from $54M to $93M.
What does INTL — advertising expenses and other services mean?
Captures the costs incurred for marketing, advertising, and other support services provided to international franchisees. These expenditures are essential for driving brand awareness and maintaining consistent service standards across global markets.