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Restaurant Brands International QSR FHS — Advertising expenses and other services

Other segment segments

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$21M-8.7%

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Other financials

Income statement

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Revenue$2.3B+7.3%
Gross profit$1.1B+8.9%
Operating income$606.0M+39.3%
Net income$445.0M+101%
EPS (diluted)$0.97+98.0%

Balance sheet

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Cash & equivalents$1.0B+12.6%
Total debt$15.6B-1.5%
Total equity$3.7B+20.1%
Total assets$24.9B0.0%

Cash flow

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Operating cash flow$227.0M+92.4%
CapEx$58.0M-9.4%
Free cash flow$169.0M+213%

Valuation

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Market cap$25.79B+20.2%
Enterprise value$40.43B+11.2%
P/E19.9×+2.0×
P/S2.7×+0.3×

Profitability

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Gross margin65.3%+0.9pp
Operating margin24.7%-1.6pp
Net margin13.5%-1.7pp
FCF margin16.3%+2.2pp

Returns & leverage

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Return on equity37.9%-6.1pp
Debt / equity4.2×-0.9×
Current ratio0.0×

Where this comes from

Reported directly by Restaurant Brands International in its filing.

Tagged under the XBRL concept qsr:AdvertisingExpenseAndOtherServices.

The official record: Restaurant Brands International’s 10-Q, filed May 6, 2026, on SEC EDGAR. View the filing →

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Questions, answered.

What is Restaurant Brands International's FHS — advertising expenses and other services?
Restaurant Brands International (QSR) reported FHS — advertising expenses and other services of $21M in Q1 2026.
How has Restaurant Brands International's FHS — advertising expenses and other services changed year-over-year?
Restaurant Brands International's FHS — advertising expenses and other services increased by 23.5% year-over-year, from $17M to $21M.
What is the long-term trend for Restaurant Brands International's FHS — advertising expenses and other services?
Over 3 years (2022 to 2025), Restaurant Brands International's FHS — advertising expenses and other services has grown at a 85.0% compound annual growth rate (CAGR), from $12M to $76M.
What does FHS — advertising expenses and other services mean?
Captures the costs associated with marketing, advertising campaigns, and ancillary services provided to the Firehouse Subs franchise network. These investments are typically aimed at driving brand awareness and store-level sales.