Business Segments · Advertising expenses and other services
FHS — Advertising expenses and other services
Restaurant Brands International FHS — Advertising expenses and other services remained flat by 0.0% to $21.00M in Q1 2026 compared to the prior quarter. Year-over-year, this metric grew by 23.5%, from $17.00M to $21.00M. Over 3 years (FY 2022 to FY 2025), FHS — Advertising expenses and other services shows an upward trend with a 85.8% CAGR.
Analysis
StatementSegment
CategoryGrowth
SignalContext dependent
VolatilityModerate
First reportedQ1 2022
Last reportedQ1 2026
How to read this metric
Higher spending often signals a strategic push for market share or brand revitalization.
Detailed definition
Captures the costs associated with marketing, advertising campaigns, and ancillary services provided to the Firehouse Su...
Peer comparison
Similar to advertising and promotional spend reported by other major restaurant chains.
Metric ID:
qsr_segment_fhs_advertising_expenses_and_other_servicesHistorical Data
17 periods
| Q1 '22 | Q2 '22 | Q3 '22 | Q4 '22 | Q1 '23 | Q2 '23 | Q3 '23 | Q4 '23 | Q1 '24 | Q2 '24 | Q3 '24 | Q4 '24 | Q1 '25 | Q2 '25 | Q3 '25 | Q4 '25 | Q1 '26 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Value | $3.00M | $3.00M | $3.00M | $3.00M | $12.25M | $12.25M | $12.25M | $12.25M | $15.00M | $17.00M | $16.00M | $22.00M | $17.00M | $20.00M | $19.00M | $21.00M | $21.00M |
| QoQ Change | — | +0.0% | +0.0% | +0.0% | +308.3% | +0.0% | +0.0% | +0.0% | +22.4% | +13.3% | -5.9% | +37.5% | -22.7% | +17.6% | -5.0% | +10.5% | +0.0% |
| YoY Change | — | — | — | — | +308.3% | +308.3% | +308.3% | +308.3% | +22.4% | +38.8% | +30.6% | +79.6% | +13.3% | +17.6% | +18.8% | -4.5% | +23.5% |
Range$3.00M – $22.00M
CAGR+62.7%
Avg YoY Growth+113.3%
Median YoY Growth+30.6%
Current Streak2 quarters growth
Similar Metrics at Other Companies
Frequently Asked Questions
- What is Restaurant Brands International's fhs — advertising expenses and other services?
- Restaurant Brands International (QSR) reported fhs — advertising expenses and other services of $21.00M in Q1 2026.
- How has Restaurant Brands International's fhs — advertising expenses and other services changed year-over-year?
- Restaurant Brands International's fhs — advertising expenses and other services increased by 23.5% year-over-year, from $17.00M to $21.00M.
- What is the long-term trend for Restaurant Brands International's fhs — advertising expenses and other services?
- Over 3 years (2022 to 2025), Restaurant Brands International's fhs — advertising expenses and other services has grown at a 85.8% compound annual growth rate (CAGR), from $12.00M to $77.00M.
- What does fhs — advertising expenses and other services mean?
- Marketing and support service costs for the Firehouse Subs brand.