SoFi Technologies, Inc. SOFI Financial Services — Advertising Expense
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Where this comes from
Reported directly by SoFi Technologies, Inc. in its filing.
Tagged under the XBRL concept us-gaap:AdvertisingExpense.
The official record: SoFi Technologies, Inc.’s 10-Q, filed May 7, 2026, on SEC EDGAR. View the filing →
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Questions, answered.
- What is SoFi Technologies, Inc.'s financial services — advertising expense?
- SoFi Technologies, Inc. (SOFI) reported financial services — advertising expense of $11.99M in Q1 2026.
- How has SoFi Technologies, Inc.'s financial services — advertising expense changed year-over-year?
- SoFi Technologies, Inc.'s financial services — advertising expense increased by 111.3% year-over-year, from $5.68M to $11.99M.
- What is the long-term trend for SoFi Technologies, Inc.'s financial services — advertising expense?
- Over 3 years (2022 to 2025), SoFi Technologies, Inc.'s financial services — advertising expense has grown at a -3.1% compound annual growth rate (CAGR), from $36.66M to $33.32M.
- What does financial services — advertising expense mean?
- Direct costs incurred for marketing and advertising campaigns to acquire new customers or promote products. This is a key component of customer acquisition cost (CAC) analysis.