SoFi Technologies, Inc. SOFI Lending — Advertising Expense
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Where this comes from
Reported directly by SoFi Technologies, Inc. in its filing.
Tagged under the XBRL concept us-gaap:AdvertisingExpense.
The official record: SoFi Technologies, Inc.’s 10-Q, filed May 7, 2026, on SEC EDGAR. View the filing →
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Questions, answered.
- What is SoFi Technologies, Inc.'s lending — advertising expense?
- SoFi Technologies, Inc. (SOFI) reported lending — advertising expense of $96.91M in Q1 2026.
- How has SoFi Technologies, Inc.'s lending — advertising expense changed year-over-year?
- SoFi Technologies, Inc.'s lending — advertising expense increased by 43.0% year-over-year, from $67.77M to $96.91M.
- What is the long-term trend for SoFi Technologies, Inc.'s lending — advertising expense?
- Over 3 years (2022 to 2025), SoFi Technologies, Inc.'s lending — advertising expense has grown at a 22.5% compound annual growth rate (CAGR), from $178.26M to $327.75M.
- What does lending — advertising expense mean?
- Direct costs incurred for marketing and advertising campaigns specifically aimed at acquiring new lending customers. This is a key driver of customer acquisition cost (CAC) for the lending segment.