Business Segments · Advertising Expense
Technology Platform — Advertising Expense
Analysis
StatementSegment
CategoryGrowth
SignalContext dependent
VolatilityModerate
First reportedQ1 2022
Last reportedQ1 2026
Rolls up toAdvertising
How to read this metric
Higher spending is intended to drive growth, but should be evaluated against the resulting customer acquisition cost and revenue growth.
Detailed definition
Direct costs incurred for marketing and advertising campaigns specifically aimed at promoting the technology platform's...
Peer comparison
Standard marketing expense category for consumer-facing and B2B technology platforms.
Metric ID:
sofi_segment_technology_platform_advertising_expenseHistorical Data
17 periods
| Q1 '22 | Q2 '22 | Q3 '22 | Q4 '22 | Q1 '23 | Q2 '23 | Q3 '23 | Q4 '23 | Q1 '24 | Q2 '24 | Q3 '24 | Q4 '24 | Q1 '25 | Q2 '25 | Q3 '25 | Q4 '25 | Q1 '26 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Value | $0.00 | $0.00 | $0.00 | $0.00 | $0.00 | $0.00 | $0.00 | $0.00 | $0.00 | $0.00 | $0.00 | $0.00 | $0.00 | $0.00 | $0.00 | $0.00 | $0.00 |
Range$0.00 – $0.00
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Frequently Asked Questions
- What is SoFi Technologies, Inc.'s technology platform — advertising expense?
- SoFi Technologies, Inc. (SOFI) reported technology platform — advertising expense of $0.00 in Q1 2026.
- What does technology platform — advertising expense mean?
- Marketing and advertising spend dedicated to the technology platform segment.