What does technology platform — advertising expense mean?

Direct costs incurred for marketing and advertising campaigns specifically aimed at promoting the technology platform's products and services. This metric measures the investment in customer acquisition and brand awareness for the segment.

SoFi Technologies, Inc. SOFI Technology Platform — Advertising Expense

Other segment segments

Lending

$96.91M+43.0%

Financial Services

$11.99M+111%

Similar metrics at other companies

TYLPlatform Technologies — Sales and marketing expense

$4.91M+3.7%

SEDGAdvertising

$2.57M-14.5%

ZDTechnology & Shopping — Advertising and marketing related expenses

$9.85M-20.0%

SVCOAdvertising

$10K+2.6%

RXTAdvertising

$5.7M-13.6%

DSPTechnology and development

$7.14M+3.3%

Other financials

Income statement

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Revenue$1.1B+42.6%

Gross profit$929.2M+46.1%

Net income$166.7M+134%

EPS (diluted)$0.12+100%

Balance sheet

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Cash & equivalents$3.8B+38.5%

Total debt$1.9B-39.0%

Total equity$10.8B+61.9%

Total assets$53.7B+42.2%

Cash flow

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Operating cash flow-$2.3B-10,866%

CapEx$67.6M+28.4%

Free cash flow-$2.4B-7,560%

Valuation

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Market cap$23B+26.2%

Enterprise value$21.15B+8.5%

P/E39.9×+7.4×

P/S5.8×-0.1×

Profitability

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Gross margin83.6%+1.4pp

Net margin14.6%-2.6pp

FCF margin-160.7%-834pp

Returns & leverage

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Return on equity6.6%-1.1pp

Debt / equity0.2×-0.3×

Current ratio0.2×—

Where this comes from

Reported directly by SoFi Technologies, Inc. in its filing.

Tagged under the XBRL concept us-gaap:AdvertisingExpense.

The official record: SoFi Technologies, Inc.’s 10-Q, filed May 7, 2026, on SEC EDGAR. View the filing →

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Questions, answered.

What is SoFi Technologies, Inc.'s technology platform — advertising expense?: SoFi Technologies, Inc. (SOFI) reported technology platform — advertising expense of $0 in Q1 2026.
What does technology platform — advertising expense mean?: Direct costs incurred for marketing and advertising campaigns specifically aimed at promoting the technology platform's products and services. This metric measures the investment in customer acquisition and brand awareness for the segment.