Restaurant Brands International QSR PLK — Advertising expenses and other services

Other segment segments

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Questions, answered.

What is Restaurant Brands International's PLK — advertising expenses and other services?

Restaurant Brands International (QSR) reported PLK — advertising expenses and other services of $74M in Q1 2026.

How has Restaurant Brands International's PLK — advertising expenses and other services changed year-over-year?

Restaurant Brands International's PLK — advertising expenses and other services increased by 2.8% year-over-year, from $72M to $74M.

What is the long-term trend for Restaurant Brands International's PLK — advertising expenses and other services?

Over 3 years (2022 to 2025), Restaurant Brands International's PLK — advertising expenses and other services has grown at a 5.2% compound annual growth rate (CAGR), from $261M to $304M.

What does PLK — advertising expenses and other services mean?

Expenditures dedicated to brand marketing, promotional campaigns, and support services provided to franchisees. These costs are essential for driving brand awareness and maintaining competitive positioning in the quick-service restaurant market. They represent the investment required to sustain and grow the brand's customer base.