Business Segments · Advertising expenses and other services
PLK — Advertising expenses and other services
Restaurant Brands International PLK — Advertising expenses and other services increased by 2.8% to $74.00M in Q1 2026 compared to the prior quarter. Year-over-year, this metric grew by 2.8%, from $72.00M to $74.00M. Over 3 years (FY 2022 to FY 2025), PLK — Advertising expenses and other services shows an upward trend with a 5.1% CAGR.
Analysis
StatementSegment
CategoryEfficiency
SignalContext dependent
VolatilityStable
First reportedQ1 2022
Last reportedQ1 2026
How to read this metric
Strategic increases are often intended to drive long-term revenue growth, while excessive spending without revenue growth may indicate inefficiency.
Detailed definition
Expenditures dedicated to brand marketing, promotional campaigns, and support services provided to franchisees. These co...
Peer comparison
Standard marketing and SG&A expense category for franchised restaurant brands.
Metric ID:
qsr_segment_plk_advertising_expenses_and_other_servicesHistorical Data
17 periods
| Q1 '22 | Q2 '22 | Q3 '22 | Q4 '22 | Q1 '23 | Q2 '23 | Q3 '23 | Q4 '23 | Q1 '24 | Q2 '24 | Q3 '24 | Q4 '24 | Q1 '25 | Q2 '25 | Q3 '25 | Q4 '25 | Q1 '26 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Value | $65.25M | $65.25M | $65.25M | $65.25M | $73.75M | $73.75M | $73.75M | $73.75M | $77.00M | $78.00M | $74.00M | $74.00M | $72.00M | $80.00M | $79.00M | $72.00M | $74.00M |
| QoQ Change | — | +0.0% | +0.0% | +0.0% | +13.0% | +0.0% | +0.0% | +0.0% | +4.4% | +1.3% | -5.1% | +0.0% | -2.7% | +11.1% | -1.3% | -8.9% | +2.8% |
| YoY Change | — | — | — | — | +13.0% | +13.0% | +13.0% | +13.0% | +4.4% | +5.8% | +0.3% | +0.3% | -6.5% | +2.6% | +6.8% | -2.7% | +2.8% |
Range$65.25M – $80.00M
CAGR+3.2%
Avg YoY Growth+5.1%
Median YoY Growth+4.4%
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Frequently Asked Questions
- What is Restaurant Brands International's plk — advertising expenses and other services?
- Restaurant Brands International (QSR) reported plk — advertising expenses and other services of $74.00M in Q1 2026.
- How has Restaurant Brands International's plk — advertising expenses and other services changed year-over-year?
- Restaurant Brands International's plk — advertising expenses and other services increased by 2.8% year-over-year, from $72.00M to $74.00M.
- What is the long-term trend for Restaurant Brands International's plk — advertising expenses and other services?
- Over 3 years (2022 to 2025), Restaurant Brands International's plk — advertising expenses and other services has grown at a 5.1% compound annual growth rate (CAGR), from $261.00M to $303.00M.
- What does plk — advertising expenses and other services mean?
- Costs spent on marketing and support services for the brand.