What does RH — advertising expenses and other services mean?

Includes expenditures dedicated to marketing, brand promotion, and auxiliary services that support the Restaurant Holdings segment's market presence. These costs are typically incurred to drive customer traffic and maintain brand equity.

Restaurant Brands International QSR RH — Advertising expenses and other services

Other segment segments

$141M+6.8%

$82M+24.2%

PLK

$74M+2.8%

FHS

$21M+23.5%

INTL

$21M-8.7%

Similar metrics at other companies

RHRH — Advertising Expense

$51.18M+5.0%

WINGRestaurants Segment — Advertising expenses

$67.31M+2.3%

NATHRestaurant Operations — Advertising Expense

$0—

YUMThe Habit Burger Grill Global Division — Franchise advertising and other services expense

$1M0.0%

ETDRetail — Advertising Expense

$2.15M+10.0%

SHO

SHOAdvertising

$13.69M+4.4%

Other financials

Income statement

See full

Revenue$2.3B+7.3%

Gross profit$1.1B+8.9%

Operating income$606.0M+39.3%

Net income$445.0M+101%

EPS (diluted)$0.97+98.0%

Balance sheet

See full

Cash & equivalents$1.0B+12.6%

Total debt$15.6B-1.5%

Total equity$3.7B+20.1%

Total assets$24.9B0.0%

Cash flow

See full

Operating cash flow$227.0M+92.4%

CapEx$58.0M-9.4%

Free cash flow$169.0M+213%

Valuation

See full

Market cap$25.79B+20.2%

Enterprise value$40.43B+11.2%

P/E19.9×+2.0×

P/S2.7×+0.3×

Profitability

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Gross margin65.3%+0.9pp

Operating margin24.7%-1.6pp

Net margin13.5%-1.7pp

FCF margin16.3%+2.2pp

Returns & leverage

See full

Return on equity37.9%-6.1pp

Debt / equity4.2×-0.9×

Current ratio1×0.0×

Where this comes from

Reported directly by Restaurant Brands International in its filing.

Tagged under the XBRL concept qsr:AdvertisingExpenseAndOtherServices.

The official record: Restaurant Brands International’s 10-Q, filed May 6, 2026, on SEC EDGAR. View the filing →

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Questions, answered.

What is Restaurant Brands International's RH — advertising expenses and other services?: Restaurant Brands International (QSR) reported RH — advertising expenses and other services of $23M in Q1 2026.
How has Restaurant Brands International's RH — advertising expenses and other services changed year-over-year?: Restaurant Brands International's RH — advertising expenses and other services increased by 9.5% year-over-year, from $21M to $23M.
What does RH — advertising expenses and other services mean?: Includes expenditures dedicated to marketing, brand promotion, and auxiliary services that support the Restaurant Holdings segment's market presence. These costs are typically incurred to drive customer traffic and maintain brand equity.