Business Segments · Advertising expenses and other services
RH — Advertising expenses and other services
Restaurant Brands International RH — Advertising expenses and other services decreased by 4.2% to $23.00M in Q1 2026 compared to the prior quarter. Year-over-year, this metric grew by 9.5%, from $21.00M to $23.00M.
Analysis
StatementSegment
CategoryGrowth
SignalContext dependent
VolatilityModerate
First reportedQ2 2024
Last reportedQ1 2026
How to read this metric
Higher spending may indicate aggressive growth strategies or brand revitalization efforts, while lower spending could signal cost-cutting or reduced marketing intensity.
Detailed definition
Includes expenditures dedicated to marketing, brand promotion, and auxiliary services that support the Restaurant Holdin...
Peer comparison
Standard advertising and promotional expense line items found in most consumer-facing retail and restaurant companies.
Metric ID:
qsr_segment_rh_advertising_expenses_and_other_servicesHistorical Data
7 periods
| Q2 '24 | Q3 '24 | Q1 '25 | Q2 '25 | Q3 '25 | Q4 '25 | Q1 '26 | |
|---|---|---|---|---|---|---|---|
| Value | $10.00M | $19.00M | $21.00M | $24.00M | $23.00M | $24.00M | $23.00M |
| QoQ Change | — | +90.0% | +10.5% | +14.3% | -4.2% | +4.3% | -4.2% |
| YoY Change | — | — | — | +140.0% | +21.1% | — | +9.5% |
Range$10.00M – $24.00M
CAGR+74.2%
Avg YoY Growth+56.9%
Median YoY Growth+21.1%
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Frequently Asked Questions
- What is Restaurant Brands International's rh — advertising expenses and other services?
- Restaurant Brands International (QSR) reported rh — advertising expenses and other services of $23.00M in Q1 2026.
- How has Restaurant Brands International's rh — advertising expenses and other services changed year-over-year?
- Restaurant Brands International's rh — advertising expenses and other services increased by 9.5% year-over-year, from $21.00M to $23.00M.
- What does rh — advertising expenses and other services mean?
- The costs spent on marketing and support services for the segment.