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Sunstone Hotel Investors SHO Advertising

Advertising at other companies

Dollar Tree logo
Dollar TreeDLTR
$11.1M+56.9%
Lincoln Educational Services Corporation logo
Lincoln Educational Services CorporationLINC
$12.08M+11.5%
FB Financial logo
FB FinancialFBK
$2.15M-13.6%
The J.M. Smucker Company logo
The J.M. Smucker CompanySJM
$44.83M-0.9%
AeroVironment logo
AeroVironmentAVAV
$104K-9.0%
EAT
Brinker InternationalEAT
$36.65M+12.6%

Segments

By segment

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Significant Expense Used By Codm Consolidated$14.56M+6.5%

Other financials

Income statement

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Revenue$277.1M+6.7%
Net income$26.0M+142%
EPS (diluted)$0.14+367%

Balance sheet

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Cash & equivalents$94.4M+28.4%
Total debt$974.9M+11.0%
Total equity$1.9B-5.0%
Total assets$3.0B+0.8%

Cash flow

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Operating cash flow$62.0M+5.6%
CapEx$22.4M-19.7%
Free cash flow$39.6M+28.4%

Valuation

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Market cap$2.1B+20.7%
Enterprise value$2.98B+17.1%
P/E39.6×-47.0×
P/S2.1×+0.2×

Profitability

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Operating margin-147%—
Net margin5.3%+3.1pp
FCF margin9.8%—

Returns & leverage

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Return on equity2.8%+1.8pp
Debt / equity0.5×+0.1×
Current ratio1.5×+0.2×

Where this comes from

Reported directly by Sunstone Hotel Investors in its filing.

Tagged under the XBRL concept us-gaap:AdvertisingExpense.

The source filing: Sunstone Hotel Investors’s 10-Q, filed August 6, 2026.

Filed
Aug 6, 2026, 2:25 PM EDT
Fiscal quarter
Q2 FY2026
Calendar quarter
Q2 2026
Accession
0001104659-26-091907
Line itemThree Months Ended June 30, 2026Three Months Ended June 30, 2025Six Months Ended June 30, 2026Six Months Ended June 30, 2025
Room43,14240,85985,14079,969
Food and beverage54,09753,028105,369101,849
Other operating7,9166,51014,64012,370
Advertising and promotion14,56114,22228,25327,338
Repairs and maintenance10,2679,87521,92119,560
Utilities7,2647,05114,40113,792
Franchise costs4,9604,8439,5459,302
Property tax, ground lease and insurance21,10118,95441,55537,851

Item 1. Financial Statements

FAQ

What is Sunstone Hotel Investors's advertising?
Sunstone Hotel Investors (SHO) reported advertising of $14.56M in Q2 2026.
How has Sunstone Hotel Investors's advertising changed year-over-year?
Sunstone Hotel Investors's advertising increased by 2.4% year-over-year, from $14.22M to $14.56M.
What is the long-term trend for Sunstone Hotel Investors's advertising?
Over 4 years (2021 to 2025), Sunstone Hotel Investors's advertising has grown at a 14.9% compound annual growth rate (CAGR), from $31.16M to $54.28M.
What does advertising mean?
This represents the total costs incurred for marketing, advertising, and promotional activities aimed at driving brand awareness and customer acquisition. For a hospitality firm, this reflects the investment in demand generation to maintain occupancy levels and competitive positioning within the market.

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