Restaurant Brands International QSR TH — Advertising expenses and other services
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Where this comes from
Reported directly by Restaurant Brands International in its filing.
Tagged under the XBRL concept qsr:AdvertisingExpenseAndOtherServices.
The official record: Restaurant Brands International’s 10-Q, filed May 6, 2026, on SEC EDGAR. View the filing →
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Questions, answered.
- What is Restaurant Brands International's TH — advertising expenses and other services?
- Restaurant Brands International (QSR) reported TH — advertising expenses and other services of $82M in Q1 2026.
- How has Restaurant Brands International's TH — advertising expenses and other services changed year-over-year?
- Restaurant Brands International's TH — advertising expenses and other services increased by 24.2% year-over-year, from $66M to $82M.
- What is the long-term trend for Restaurant Brands International's TH — advertising expenses and other services?
- Over 3 years (2022 to 2025), Restaurant Brands International's TH — advertising expenses and other services has grown at a 3.4% compound annual growth rate (CAGR), from $282M to $312M.
- What does TH — advertising expenses and other services mean?
- This metric tracks the expenditures dedicated to brand marketing, promotional campaigns, and support services provided to franchisees. These investments are essential for driving brand awareness and sustaining long-term systemwide sales growth.