Business Segments · Advertising expenses and other services
TH — Advertising expenses and other services
Restaurant Brands International TH — Advertising expenses and other services increased by 7.9% to $82.00M in Q1 2026 compared to the prior quarter. Year-over-year, this metric grew by 24.2%, from $66.00M to $82.00M. Over 3 years (FY 2022 to FY 2025), TH — Advertising expenses and other services shows an upward trend with a 3.4% CAGR.
Analysis
StatementSegment
CategoryGrowth
SignalContext dependent
VolatilityModerate
First reportedQ1 2022
Last reportedQ1 2026
How to read this metric
Higher spending may signal an aggressive growth strategy, while lower spending could indicate cost-cutting or reduced marketing efficacy.
Detailed definition
This metric tracks the expenditures dedicated to brand marketing, promotional campaigns, and support services provided t...
Peer comparison
Standard marketing and SG&A expense category for franchised restaurant models.
Metric ID:
qsr_segment_th_advertising_expenses_and_other_servicesHistorical Data
17 periods
| Q1 '22 | Q2 '22 | Q3 '22 | Q4 '22 | Q1 '23 | Q2 '23 | Q3 '23 | Q4 '23 | Q1 '24 | Q2 '24 | Q3 '24 | Q4 '24 | Q1 '25 | Q2 '25 | Q3 '25 | Q4 '25 | Q1 '26 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Value | $70.50M | $70.50M | $70.50M | $70.50M | $77.25M | $77.25M | $77.25M | $77.25M | $70.00M | $87.00M | $78.00M | $72.00M | $66.00M | $93.00M | $77.00M | $76.00M | $82.00M |
| QoQ Change | — | +0.0% | +0.0% | +0.0% | +9.6% | +0.0% | +0.0% | +0.0% | -9.4% | +24.3% | -10.3% | -7.7% | -8.3% | +40.9% | -17.2% | -1.3% | +7.9% |
| YoY Change | — | — | — | — | +9.6% | +9.6% | +9.6% | +9.6% | -9.4% | +12.6% | +1.0% | -6.8% | -5.7% | +6.9% | -1.3% | +5.6% | +24.2% |
Range$66.00M – $93.00M
CAGR+3.8%
Avg YoY Growth+5.0%
Median YoY Growth+6.9%
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Frequently Asked Questions
- What is Restaurant Brands International's th — advertising expenses and other services?
- Restaurant Brands International (QSR) reported th — advertising expenses and other services of $82.00M in Q1 2026.
- How has Restaurant Brands International's th — advertising expenses and other services changed year-over-year?
- Restaurant Brands International's th — advertising expenses and other services increased by 24.2% year-over-year, from $66.00M to $82.00M.
- What is the long-term trend for Restaurant Brands International's th — advertising expenses and other services?
- Over 3 years (2022 to 2025), Restaurant Brands International's th — advertising expenses and other services has grown at a 3.4% compound annual growth rate (CAGR), from $282.00M to $312.00M.
- What does th — advertising expenses and other services mean?
- The costs incurred for marketing, advertising, and support services for the brand.