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Farmers & Merchants Bancorp FMAO Advertising

Advertising at other companies

Greene County Bancorp logo
Greene County BancorpGCBC
$111K-18.4%
Richmond Mutual Bancorporation, Inc. logo
Richmond Mutual Bancorporation, Inc.RMBI
$104.7K+59.6%
Citizens Community Bancorp logo
Citizens Community BancorpCZWI
$207K+6.7%

Other financials

Income statement

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Revenue$34.4M+15.9%
Net income$11.8M+53.0%
EPS (diluted)$0.86+53.6%

Balance sheet

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Cash & equivalents$156.4M+77.3%
Total debt$5.7M-10.4%
Total equity$384.7M+9.7%
Total assets$3.5B+4.7%

Cash flow

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Operating cash flow$10.8M+878%
CapEx$209.0K-70.9%
Free cash flow$10.6M+2,651%

Valuation

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Market cap$473.35M+40.3%
P/E11.8×+0.4×
P/S3.6×+0.6×

Profitability

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Net margin30.7%+3.8pp
FCF margin31.8%+3.5pp

Returns & leverage

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Return on equity10.9%+2.1pp
Debt / equity0×0.0×

Where this comes from

Reported directly by Farmers & Merchants Bancorp in its filing.

Tagged under the XBRL concept us-gaap:AdvertisingExpense.

The source filing: Farmers & Merchants Bancorp’s 10-Q, filed July 29, 2026.

Filed
Jul 29, 2026, 4:39 PM EDT
Fiscal quarter
Q2 FY2026
Calendar quarter
Q2 2026
Accession
0001193125-26-323955
Line itemThree Months Ended / June 30, 2026Three Months Ended / June 30, 2025Six Months Ended / June 30, 2026Six Months Ended / June 30, 2025
Data processing7781,0571,7721,614
Franchise taxes395397795794
ATM expense5617611,1371,252
Advertising363356835859
FDIC assessment389448785913
Servicing rights amortization - net328234851361
Loan expense578328887556
Consulting fees3254945791,239

ITEM 1 FINANCIAL STATEMENTS

FAQ

What is Farmers & Merchants Bancorp's advertising?
Farmers & Merchants Bancorp (FMAO) reported advertising of $363K in Q2 2026.
How has Farmers & Merchants Bancorp's advertising changed year-over-year?
Farmers & Merchants Bancorp's advertising increased by 2.0% year-over-year, from $356K to $363K.
What is the long-term trend for Farmers & Merchants Bancorp's advertising?
Over 4 years (2021 to 2025), Farmers & Merchants Bancorp's advertising has grown at a 11.2% compound annual growth rate (CAGR), from $1.44M to $2.2M.
What does advertising mean?
This metric represents expenditures related to marketing, promotional campaigns, and brand awareness initiatives. It reflects the bank's strategy for customer acquisition and market penetration. Management of this expense is critical to balancing growth objectives with overall profitability targets.

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